4: INDIA—THE NEXT MEGA-MARKET

0.     Suryatapa Bhattacharya, “Flipkart to Deliver Using Mumbai’s Dabbawalas,” Wall Street Journal, April 10, 2015, http://blogs.wsj.com/indiarealtime/2015/04/10/flipkart-to-deliver-using-mumbais-dabbawalas/.

0.     Mumbai history, http://www.mumbai.org.uk/history.html.

0.     Mukul Kesavan, “Before the Change: When Austerity, Simplicity Ruled Everyday Middle Class Life,” Hindustan Times, July 24, 2016, http://www.hindustantimes.com/india-news/before-the-change-when-austerity-and-simplicity-ruled-everyday-middle-class-life/story-PuanuEB9aMkrD4doqtzI4N.html.

0.     Shovon Chowdhury, “Serving the Nation, One Bikini at a Time,” Indian Express, July 24, 2016, http://indianexpress.com/article/lifestyle/life-style/serving-the-nation-one-bikini-at-a-time/.

0.     “Best Decades Ever,” Times of India, July 24, 2016, 15; Gaurav Choudhury, “25 Years of the Open Era: Reviewing India’s Post-liberalisation Economy,” Hindustan Times, July 24, 2016, http://www.hindustantimes.com/india-news/the-open-era-reviewing-india-s-post-liberalisation-economy/story-FteMwib4Jg6IHguI4LhGWM.html; Darrell M. West, John Villasenor, and Robin Lewis, “Inclusion in India: Unpacking the 2015 FDIP Report and Scorecard,” Brookings Institution, September 9, 2015, https://www.brookings.edu/2015/09/09/inclusion-in-india-unpacking-the-2015-fdip-report-and-scorecard/.

0.     Sapna Aggarwal, “India’s Retail Market Expected to Double in Next 5 Years: Report,” Live Mint, February 11, 2015, http://www.livemint.com/Industry/5Xu8P8GltZk8XEsz7Xk74O/Indian-retail-market-to-double-in-next-5-years-report.html.

0.     Eric Bellman, “In India, a Retailer Finds Key to Success Is Clutter,” Wall Street Journal, August 8, 2007.

0.     Aggarwal, “India’s Retail Market Expected to Double.”

0.     “FDI in Retail: I Will Set Walmart Stores on Fire, Threatens Uma Bharati,” Times of India, November 25, 2011.

0.   Aggarwal, “India’s Retail Market Expected to Double.”

0.   Tadit Kundu, “Nearly Half of Indians Survived on Less than Rs38 a Day in 2011–12,” Live Mint, April 21, 2016, http://www.livemint.com/Opinion/l1gVncveq4EYEn2zuzX4FL/Nearly-half-of-Indians-survived-on-less-than-Rs38-a-day-in-2.html.

0.   Priya Virmani, “Note to India’s Leaders: Your 150M Young People Are Calling for Change,” Guardian, April 8, 2014, https://www.theguardian.com/commentisfree/2014/apr/08/india-leaders-young-people-change-2014-elections; PTI, “Per Capita Income This Year Seen Up 10% at Rs 7,378 a Month,” Economic Times (India), February 9, 2015, http://articles.economictimes.indiatimes.com/2015-02-09/news/58967932_1_capita-income-constant-prices-central-statistics-office.

0.   “India Rises to Second Spot on Global Business Optimism Index: Report,” Times of India, November 6, 2016.

0.   “India Market Report: India Internet Usage Stats and Telecommunications Market Report,” Internet World Stats, page updated December 7, 2016, http://www.internetworldstats.com/asia/in.htm; “Indian PC Market Growth Falls for Two Consecutive Quarters: Expected to Crash to Half in the Year 2001,” press release, Skoch Consultancy Services, March 7, 2001, http://www.skoch.in/images/stories/Press_Release_Pdf/indianpcmarketgrows.pdf.

0.   “Arranged Marriage Is Not Forced Marriage,” CNN, May 30, 2012, http://thecnnfreedomproject.blogs.cnn.com/2012/05/30/arranged-marriage-is-not-forced-marriage/.

0.   “High-Growth Indian Online Matrimonial Matchmaking Market Beckons Investors,” Frost & Sullivan press release, BusinessWire India, July 17, 2015, http://businesswireindia.com/news/news-details/high-growth-indian-online-matrimonial-matchmaking-market-beckons-investors/44523.

0.   Niren Shah, phone interview by author, May 2, 2016.