“Enlightening, interesting and inspiring. Each sharp myth builds on the last to develop a deep insight into effective brand building.”
Philip Eaglesfield, UK President, Aston Martin Lagonda
“A comprehensive rebuttal of the myths that still endure about branding today.”
John Murphy, Founder, Interbrand
“An essential read for anyone looking to understand how brands work and how they should be managed.”
Andrew Barraclough, Vice President of Global Design, GSK
A brand is just a logo and a way of charging you more for a product – everyone knows that, don’t they? After all, there is no such thing as brand loyalty, and isn’t branding all fluff and art, devoid of rigour and science?
These myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding debunks the most popular misconceptions and replaces them with the reality of what it’s really like to work in the world of branding and why it’s such an important and effective industry.
Branding experts Simon Bailey and Andy Milligan explore the misguided, mistaken and blatantly false myths that abound in the branding arena, using fascinating examples from the world’s leading brands and foremost branding agencies. Jam-packed with entertaining anecdotes and useful information, Myths of Branding will give you a deeper and sharper understanding of the realities of branding and brand management.
Simon Bailey is an experienced business leader and brand specialist who advises CEOs on using their brands to drive business growth. He was formerly European CEO of Interbrand and UK CEO of WPP agency Brand Union. His agencies have twice been awarded “Agency of the Year” by Marketing magazine.
Andy Milligan is a leading international branding consultant. He has worked for 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of On Purpose and Bold, both published by Kogan Page.
The Business Myths series tackles the fads and falsehoods that pervade the business world. From leadership and management to PR and the workplace, the expert authors of Business Myths overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the myth-busting test. Both entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
Kogan Page
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