LIST OF FIGURES

1. Figure 1    Brand valuation: The Interbrand approach
2. Figure 2    Why it’s always Day 1: Jeff Bezos’ open letter
3. Figure 3    Brand DNA model
4. Figure 4    4Cs audit model
5. Figure 5    The naming spectrum
6. Figure 6    Goldenballs: How Brand Beckham created value
7. Figure 7    The link between engaged employees and improved outcomes