Long gone are the days when you could simply enter some meta tags, ghost text and keyword stuffed content on your website to achieve top positions.
Don’t worry though, there are still plenty of easy ways to reach your target audience when they are searching and I’m going to share the absolute simplest ways, in easy to understand language, so you can achieve this yourself.
Since 1996, I have been reverse engineering search engine algorithms to secure top positions for some of the most competitive terms on the internet, including “travel, “cigars,” and “donate.”
The first simple not-so-secret principle is that people just don’t search like that anymore.
Does anyone really just type in “travel” anymore?Highly unlikely… and to achieve top position in that term now would be virtually impossible for a small or new website.
Searchers are much more savvy (and wordy) in looking for information now and Google is rapidly learning through AI (artifical intelligence) what a user actually means by the style of their search.
This is the most important thing to keep in mind as you begin optimizing your site and you’ll learn more details about this in Chapter 2: What They Really Meant - Search Intent.
SEO is basically the process of optimizing your website (pages, blog posts, and more) not just for search engines, but for people.
The concepts behind SEO are simple but some of the implementation techniques can be complex. My objective with this guide is to provide you with specific actions steps you can take, in the simplest of terms, that will actually work to get your website found.
There are trillions of web pages and Google is processing over 5.6 billion searches per day using about 200 different ranking factors.
How do you stand a chance of getting your website found? You’re about to find out.This book is designed to provide simple, practical, proven SEO strategies to achieving valuable search engine positions and improve your website usability to increase your online business success.