f you are like most people, you’ve probably heard of Marshall McLuhan—the man Playboy magazine called “the High Priest of popcult” and the “Metaphysician of Media”—and You probably even recognize a couple of the phrases he came up With—”the medium is the message” arid “the global village”—but that’s about it. Not only have you never read any Of McLuhan’s books, you’ve probably never read anything that makes you. think you should.