McLuhan’s earliest writings distinguished him as a fine literary critic, but in 1951, when he published The Mechanical Bride and tore a strip off advertising, popular culture, and comic strips, his long-standing interest in media became the focus of his books. Dropping his academic prose for a jazzier, more elliptical, and journalistic style, McLuhan began examining the pop objects of the emerging technological age.

Now if you are wondering what the title The Mechanical Bride means, McLuhan himself summed it up by saying that the book is about the death of sex.

Madison Avenue did, with magazine advertising that gives everything from death to sex the same treatment and reduces humans to dreaming robots.