NOTES

John Mackey: Interview with author, April 4, 2011.

Arthur Blank and Bernie Marcus: Interview with author, June 1, 2011.

Reed Hastings: Interview with author, October 4, 2009.

Howard Schultz: Interviews with author, May 18, 2011, and November 12, 2009.

Jeff Bezos: Interviews with Charlie Rose, July 28, 2010; February 26, 2009; November 19, 2007; January 27, 2001; June 28, 2000; May 26, 1999; and April 2, 1999; with Peter Burrows, “Bezos on Innovation,” BusinessWeek, April 17, 2008; Academy of Achievement, May 4, 2001. Additional background information includes Bezos’s Commencement Address at Princeton University, June 22, 2010.

Herb Kelleher: Interviews with Chuck Lucier, “The Thought Leader Interview,” strategy+business, date unknown; with Mark Morrison, “Herb Kelleher on the Record,” BusinessWeek, December 22, 2003; with Charlie Rose, June 8, 2001; with Katrina Brooker, “The Chairman of the Board Looks Back,” Fortune, May 28, 2001.

Steve Jobs: Interviews with Walt Mossberg and Kara Swisher, All Things Digital 8 (allthingsd .com), June 2010; with Betsy Morris, “Steve Jobs Speaks Out,” Fortune, March 7, 2008; with Walt Mossberg and Kara Swisher, All Things Digital 5, May 2007; with Daniel Morrow for the Smithsonian Institution Oral History project, April 20, 1995; with Playboy , February 1985. Additional background information includes Steve Jobs’s Commencement Address at Stanford University, June 14, 2005; John Sculley with John A. Byrne, Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas and the Future (HarperCol-lins, 1987).

Herb Kohler Jr.: Interview with author, July 2011.

Dan Lufkin: Interview with author, July 20, 2011. Additional background information from Harvard Business School Entrepreneurs interview with Amy Blitz, April 2002.

Michael Dell: Interview with author, July 22, 2011.

Reid Hoffman: Interviews with author, July 28, 2011, and July 31, 2011.

Bill Gates: Interviews with Caroline Graham, “A Rare and Remarkable Interview with the World’s Second Richest Man,” Daily Mail (London), June 11, 2011; with Academy of Achievement, May 17, 2010; with David Allison, National Museum of American History, date unknown; with Charlie Rose, December 22, 2008; with Walt Mossberg and Kara Swisher, All Things Digital 5 (allthingsd.com), May 2007.

Sir Richard Branson: Interviews with Charlie Rose, February 12, 2008; with Chris Anderson, “Life at 30,000 Feet,” http://www.youtube.com/watch?v=DudfBIxw6do, October 13, 2007; with David Price, CBS: The Early Show, February 19, 2009; with Jane Martinson, “Thoroughly PostModern Billionaire,” The Guardian, April 28, 2006; with Jane Pauley, Jackie Gleason Theater in Miami Beach, Fla., October 18, 2005.

Oprah Winfrey: Interviews with Piers Morgan Tonight, CNN, January 17, 2011; Academy of Achievement, February 21, 1991; Additional background includes Martha Lagace, “Oprah: A Case Study Comes Alive,” Harvard Business School, Working Knowledge (http://hbswk.hbs.edu/item/5214.html), February 20, 2006; Brian Stelter, “Talk Show Ends, and Oprah Moves On,” The New York Times, May 22, 2011; Janet Lowe, Oprah Winfrey Speaks (Wiley, 2001).

Ted Turner: Interviews with Charlie Rose, April 1, 2008; with Morley Safer for 60 Minutes, February 11, 2009; with Academy of Achievement, October 20, 2007. Additional background information includes Ted Turner, with Bill Burke, Call Me Ted (Grand Central Publishing, 2008).

Fred Smith: Interview with author, July 21, 2011.

Narayana Murthy: Interview with author, August 5, 2011.

Larry Page and Sergey Brin: Interviews with Israeli TV, March 28, 2009; Jim Fallows, Zeit-gist’07 (www.youtube.com/watch?v=7e3AR2kofoM), October 16, 2007; with Adi Ignatius, “Meet the Google Guys,” Time, February 12, 2006; with Charlie Rose, July 26, 2001; Academy of Achievement, October 28, 2000; with David Sheff, “Google Guys,” Playboy, September 2004. Additional background information includes Larry Page’s Commencement Address at the University of Michigan, May 5, 2009.

Charles Schwab: Interviews with Mark Warren, “What I’ve Learned,” Esquire, February 22, 2010; with Jason Zweig, “We Talked to Chuck,” Money, July 6, 2007; with Ilana DeBare, “Interview with CEO of the Year,” San Francisco Chronicle, April 9, 2007; with Steve Shepard, C-Span Video Library, January 16, 2003. Additional background information includes Charles Schwab, Charles Schwab’s Guide to Financial Independence (Three Rivers Press, 1998), and John Kador, Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage Industry (Wiley, 2002).

Muhammad Yunus: Interviews with Adam Smith for Nobel Foundation, October 13, 2006; CNN, November 5, 2007; with Charlie Rose, June 4, 2004. Additional background information from Yunus’s Nobel Foundation Award speech, December 10, 2006, and other sources.

Ratan Tata: Interviews with Charlie Rose, March 2, 2006; with Shekhar Gupta, Tie Entrepreneurship Summit, December 2009; with Paul Sagoo, The Asian Awards 2010, October 27, 2010. Additional background information includes Dominic O’Connell, “Interview: Ratan Tata, India’s Humble Business King,” The Sunday Times, May 10, 2009, and various interviews from Tata Group.

Phil Knight: Interviews with Oprah Winfrey on The Oprah Winfrey Show, April 26, 2011; with Jackie Krentzman, “The Force Behind the Nike Empire,” Stanford Magazine, January—February 1997; with Geraldine E. Willigan, “High Performance Marketing,” Harvard Business Review, July 1, 1992; and with Michael Moore from the movie The Big One, April 10, 1998.

Carlos Arthur Nuzman: Interviews with author, August 12 and August 15, 2011. Additional background information includes Juliet Macur, “Rio de Janeiro Is Awarded 2016 Olympics,” The New York Times, October 2, 2009.

Mark Zuckerberg: Interviews with Jessica Livingston at Y Combinator Startup School 2010 at Stanford University, October 16, 2010; with Henry Blodget on Business Insider: Innovation (businessinsider.com), October 1, 2009; with Diane Sawyer on ABC World News, July 21, 2010; with Walt Mossberg and Kara Swisher at All Things Digital 8 (allthingsd .com), June 2, 2010. Additional background information includes David Kirkpatrick, The Facebook Effect: The Inside Story of the Company (Simon & Schuster, 2010).

Eike Batista: Interviews with Charlie Rose, February 8, 2010; Michael Milken, May 2, 2011, at Mike Milken Global Institute; and May 2, 2011, lunch panel at Mike Milken Global Institute. Additional background information from Bloomberg and Reuters.