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You Don’t Just Need One Leadership Voice—You Need Many

By Amy Jen Su

We often equate developing a leadership voice with finding ways to appear more confident. We assume that our success depends on mimicking someone else, increasing our self-promotion, or saying things more loudly than others. But rather than living with imposter’s syndrome, or feeling exhausted by wearing your game face all day, you can build a truer confidence by more intentionally focusing on cultivating many different parts of your leadership voice each day. Ultimately, you should cultivate enough parts of your voice so that no matter the leadership situation or audience you find yourself facing, you can respond in an authentic, constructive, and effective way. So, what are the various voices to access within yourself and cultivate over time? And what are the situations that warrant each voice?

Your voice of character

First and foremost, consider the voice of your character. This is the part of your voice that is constant and consistent. It is grounded in fundamental principles about whom you choose to be and what guides and motivates your interactions with others. I’ve had leaders share that they hold key leadership principles in mind such as “Give the benefit of the doubt,” “Don’t take things personally,” “Focus on what’s best for the business,” or “Be direct with respect” when walking into a difficult conversation, meeting, or potential conflict. Anchoring ourselves in the character we know we have keeps us from becoming chameleons, acting out of a fight-or-flight reaction, or only showing respect when there is a commercial gain or benefit—while being uncivil to others who we believe are of less value. A voice of character is ultimately about who you are and the intentions and motivations that guide your speech and actions.

Your voice of context

As you take on increasingly senior roles, your view and perspective of the business grow. You hold more of the big picture. Part of the job then becomes finding ways to express and communicate that bigger picture to others. Too often, in the race against time, we dive right into the details of a presentation, meeting, or conversation without taking an extra few minutes to appropriately set the stage and share critical context. Places where you can bring more of your voice of context include:

Your voice of clarity

In a world of high-intensity workplaces, you have the opportunity to be the voice of clarity and help your team stay focused on the most important priorities. Leaders who envision new possibilities, muse aloud, or have knee-jerk reactions run the risk of teams trying to deliver on their every whim; these teams end up scattered, spread thin, and unfocused, falling short on delivering on the most important wins. Here are a few ways you can be the voice of clarity to help channel others’ energies more productively:

Your voice of curiosity

As a leader, you have a responsibility to give direction, share information, and make important decisions. But you need to be sure that you’re not approaching every situation as if you have all the answers or as if you need to advise on, problem-solve, or fix everything in front of you. In many cases, being the voice of curiosity is a better choice for the situation. As one of my clients once shared about facing pushback from others, “While I’m confident in my own business judgment and instincts, I know that my organization has hired really smart people. Therefore, if one of my peers or team members has a different perspective or pushes back, I don’t take it personally. I get really curious to understand where they are coming from first so that we can get to the best solution.” Some situations where bringing your voice of curiosity can help you and your colleagues move forward:

Your voice of connection

As your span of control or influence grows, it can become increasingly more difficult to make a connection with a broadening set of colleagues, strategic networks, and teams. We often have folks working for us many layers deep into the organization, such that we no longer know everyone in our area and still must find ways to stay connected and visible. Being a voice of connection can come in many forms. Some of the ways I’ve seen others do this effectively:

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Discovering and developing your voice as a leader is the work of a lifetime. The key is to stay open to an increasingly wide array of new situations and people. Use each situation as an opportunity to access more parts of your voice, rather than having a one-size-fits-all approach. Bring your voices of character, context, clarity, curiosity, and connection as the moment or situation warrants. Through this kind of learning and growth, not only will you increase your inner confidence and resilience, but you will also inspire the confidence of others around you in a more authentic and impactful way.

AMY JEN SU is a cofounder and managing partner of Paravis Partners, a boutique executive coaching and leadership development firm. She is coauthor, with Muriel Maignan Wilkins, of Own the Room: Discover Your Signature Voice to Master Your Leadership Presence (Harvard Business Review Press, 2013). Follow Amy on Twitter @amyjensu.

Adapted from content posted on hbr.org,
January 10, 2018 (product #H043HT).