A note about the index: The pages referenced in this index refer to the page numbers in the print edition. Clicking on a page number will take you to the ebook location that corresponds to the beginning of that page in the print edition. For a comprehensive list of locations of any word or phrase, use your reading system’s search function.
Abernethy, Amy, 61, 62, 64, 76, 77, 85–87
abstract ideas, sketching and, 106–7
actors, in maps, 66
Ads, 4
“agile” processes, 17
Allen, David, 108–9
“Always be capturing” mantra, 89–90, 99–100, 101
Facilitators and, 89–90
anonymity, of solution sketches, 114–15
Apple, 171
App Store, 171–73
art museum, in deciding process, 131, 132
Ask the Experts, 36, 68–82, 228
challenges and, 77–78
on customer perspective, 70
deciding and, 156
existing solution and, 71
in Flatiron Health sprint, 76–78, 85
interview process for, 71–72
mapping the problem and, 69–70, 76, 77
on mechanics of product, 70–71
note-taking and, see How Might We notes
on strategy, 70
Asset Collector, 188
Atlanta Falcons, 172
Atlantic Ocean, 83–84
BadgerCo, 42–43
Balsiger, Peter, 2
Bentz, Melitta, 95–96
big questions, finding answers to, 28
Blogger, 6
Blue Bottle Coffee sprint, 16, 21–25, 28, 30, 33, 57, 65, 66, 73–74, 84, 96, 101, 103–4, 108, 113, 116–17, 119, 120, 146, 153, 157, 188, 223–24
long-term goal of, 55–56
“Bot Team” (Slack solution sketch), 143–44, 175, 217, 221, 222
brainstorming groups, 230
lack of results from, 1–2, 107
Brochure Façade, 185
Brown, Tim, 43
Butterfield, Stewart, 129, 131, 143, 144, 217
California, University of, at Irvine, 38–39
cancer treatments:
clinical trials in, 61
genetic analysis in, 176
Canoso, Adrian, 8, 11, 12, 97–98, 178–79
challenges, 21–28
in Blue Bottle sprint, 22
choosing which to pursue, see target
experts and, see Ask the Experts
How Might We notes and, 77–78
in Slack sprint, 129–30, 216–17
in SquidCo sprint, 31
Change by Design (Brown), 43
Chen, Annie, 2–3
Chen, Steve, 6
Chipps, Nate, 229
Chrome, 4
clinical trials, 176
of cancer treatments, 61
Clooney, George, 29
coffee, freshly roasted, 21
Cousins, Steve, 7–8, 10, 11, 97–98
Craigslist, recruiting test customers with, 119–22
customer experts, 34
customer research, 5
see also tests, real-world
customers, perspective of, 70
Daniels, John T., 231
data, from sprints, 16, 32n, 123, 142, 144, 199, 204, 224
as challenge, 26
Deciders, 34, 70, 190, 223, 230
customer tests and, 31
in deciding process, 131, 138, 139–42, 159–60
in Flatiron Health sprint, 61, 85–87
need for active participation by, 30–32
selling sprint concept to, 31–32
in Slack sprint, 144
in storyboard process, 156
straw polls and, 87–88, 138, 139
supervotes and, 140–42
in trial runs, 190
in Blue Bottle sprint, 24–25
Deciders in, 131, 138, 139–42, 143–44, 159–60
Facilitators in, 135, 136, 137
honesty in, 139–40
maybe-laters in, 142
Rumbles in, see Rumbles
Scribe in, 135–36
speed critique in, 131, 135–37
supervotes in, 131, 140–42, 143, 144
winners in, 141–42
decision fatigue, 159–60
design experts, 35
design thinking, 17
devices, electronic, as banned from sprint room, 41
Donegan, Janet, 85
Drugge, Mikael, 3
Dunn, Taylor, 229
elevators, robot helpers and, 8–9
email, 221
existing solutions:
in Blue Bottle sprint, 96–97
experts as source of, 71
in Flatiron Health sprint, 98–99, 100–101
inspiration from, 95–96
Lightning Demos and, 96–101
unfinished projects and, 71, 97–99
experiments, sprints and, 31
experts, see Ask the Experts
façades, 165–82, 184, 199, 230
in FitStar sprint, 171–74
in Foundation Medicine sprint, 176–77
mindset and, 168–69
in One Medical sprint, 180–82
in Savioke sprint, 178–79
in Slack sprint, 175
time required to build, 166–68
Facebook, 230
“Always be capturing” mantra and, 89–90
and asking for permission, 89
and asking obvious questions, 90
decision fatigue and, 159–60
decisions and, 91
new ideas and, 159–60
prototyping and, 187
and recruiting of test customers, 119–23
in speed critique, 135, 136, 137
team needs and, 90–91
timers and, 46–48
failures, efficient, 222–23
fake brands, in Rumbles, 145
faking it, see façades
Farrokhnia, R. A., 229
feedback, 207
reaction vs., 169–70
finance experts, 34
Fitbit, 171
fitness training, automated, 171–74
FitStar sprint, 171–74, 189, 206
Flatiron Health sprint, 60–64, 76, 85, 88, 100–101, 153, 176, 224
Flickr, 143
focus, sprint process emphasis on, 32
Foundation Medicine sprint, 16, 176–77, 185
FoundationOne, 176
Freeman, James, 21–25, 30, 103
Gebbia, Joe, 210–11
genetic analysis, in cancer treatments, 176
George Mason University, 38
Getting Things Done (Allen), 108–9
Glitch (video game), 128–29, 143
goals, ambitious, 229
goals, long-term, 55–57, 61, 67, 110, 138, 141, 147
dangerous assumptions and, 56–57
in Flatiron Health sprint, 62–63
Gonzalez, Tony, 171–72
Google, 60
experimentation culture of, 1
self-driving car of, 16
Google Earth, 83
Google Forms, 121
Google Hangouts, 3
Google Search, 4
Google Ventures (GV), 4–6, 7, 12, 15, 16, 60, 85, 113, 130, 171, 176, 201, 231
Google X, 4
Grace, Merci, 130, 131, 143–44, 152, 156, 175, 216–17, 221, 222
Graco sprint, 27–28
Grijalva, Dave, 171–74
Harry Potter and the Philosopher’s Stone (Rowling), 196, 196n
heat map, in deciding process, 131, 132–35
high stakes, as challenge, 26
honesty, in deciding process, 139–40
hotels, guest satisfaction and, 10, 56
Howard, Ron, 53
How Might We notes, 68, 73–82, 110
in Blue Bottle sprint, 73–74
challenges and, 77–78
in Flatiron Health sprint, 76–78
maps and, 81–82
organizing, 79–80
prioritizing, 80–81
target and, 87
HTML, 184
Hurley, Chad, 6
IdeaPaint, 44
IDEO, 73
illusion, 165–66
see also façades
Incredibles, The (film), 149
Indian Ocean, 84
industrial companies, sprints and, 27–28
interruptions, productivity and, 38–39
Interviewer, 188, 190, 204–5, 217, 225
tips for, 212–15
being a good host in, 212
broken questions in, 214–15
context questions in, 202, 205–6
curiosity mindset in, 215
as emotional roller coaster for sprint team, 197
feedback in, 207
in FitStar test, 208
five-act structure of, 202
ideal number of customers for, 197–99
introducing prototypes in, 202, 206–7
in One Medical sprint, 199–200
open-ended vs. leading questions in, 212–13
power of, 210–11
schedule of, 199
in Slack sprint, 217
team observation of, see interviews, learning from
thinking aloud in, 207–8
“why” questions in, 199–200
interviews, learning from:
in Blue Bottle sprint, 223–24
in Flatiron Health sprint, 224
group note-taking in, 219–21
importance of real-time team observation in, 202–4, 218–19
looking for patterns in, 222
in Savioke sprint, 223
sprint questions and, 222–23
Invite Media, 60
as banned from sprint room, 41
JavaScript, 184
Keynote, 171, 173, 175, 176, 177, 178, 184–85, 186
Knapp, Jake, 24, 27–28, 30, 47, 48, 60, 62, 76, 77, 85, 107n, 109
Kowitz, Braden, 5, 22, 23–24, 30, 43, 60, 76, 156, 216
Lachapelle, Serge, 3
Lancelotta, Mary Pat, 176
Landauer, Thomas K., 198n
laptops, as banned from sprint room, 41
lean development, 17
learning, see interviews, learning from
Lord of the Rings, The (Tolkien), 59, 60
Lowe, David, 27
McKinsey & Company, 230
mapping the problem, 16, 59–67, 110, 230
in Blue Bottle sprint, 23–24, 65, 66
division of labor and, 101–2
in Flatiron Health sprint, 62–63
How Might We notes and, 81–82, 85
in Savioke sprint, 10, 64–65, 66
steps in, 66
as story, 65–66
Margolis, Michael, 5, 12, 60, 62, 201–2, 203, 204, 206, 208, 209, 212, 214, 216, 217
Maris, Bill, 4–5
markers, dry-erase, 75
marketing experts, 34
Maser, Mike, 171–73
“Mathematical Model of the Finding of Usability Problems, A” (Nielsen and Landauer), 198n
mechanics, of product or service, 70–71
Medium, 6
Medium sprint, 224
Meehan, Bryan, 22
meetings, frustrations of, 127–28, 230
Microsoft Word, 186
“Mind Reader, The” (Blue Bottle solution sketch), 104–6, 115
momentum, regaining, 26
Move Loot sprint, 113
movies, façades in, 165–66, 173
My Neighbor Totoro (film), 98
NASA, 54
Nest, 16
Newton, Alice, 195–96
Newton, Nigel, 195–96
New York Times, 15, 130, 152, 153, 188
Note-and-Vote, 146–47
note-taking:
on interviews, 219–21
see also How Might We notes
Ocean’s Eleven (film), 29–30, 36, 37, 225
office supplies, for sprint rooms, 45
One Medical Group sprint, 180–82, 185–86, 199
opening scene, 188
OstrichCo, 139–40
paper, for sprint rooms, 44
paper coffee filters, 95–96
patterns, in customer reactions to prototypes, 222
permission, Facilitators and, 89
personal trainers, 171
phones, as banned from sprint room, 41
Photoshop, 184
Pixar, 149
plate tectonics, 84
PlayStation, 178
Porter, Josh, 89
Post-It notes, see sticky notes
previous efforts, see existing solutions
priorities, setting, 54–55
“Priority Inbox” project, 2–3
Procter & Gamble, 73
productivity, interruptions and, 38–39
progress, rapid, from sprint process, 31
prototype mindset, 168–69, 230
prototypes, prototyping, 16, 60, 183–90
actors and scripts in, 186
appearance of reality in, 169–70
Asset Collector in, 188
in Blue Bottle sprint, 25, 28, 104–6
Brochure Façades in, 185
deciding on, see deciding
as disposable, 169
division of labor in, 183, 187
façades and, see façades
Facilitator and, 187
in FitStar sprint, 189
focus on learning from, 169
in Foundation Medicine sprint, 185
Goldilocks quality in, 170
in Graco sprint, 27–28
Makers in, 187
mindset and, 168–69
in One Medical sprint, 199
picking right tools for, 183–86
in Priority Inbox sprint, 3
Rumbles and, 143–47
in Savioke sprint, 9, 10, 11–12, 185
sketching and, 104–6
in SquidCo sprint, 30–31
storyboard scenes and, 188, 189–90
universal application of, 169
using existing objects or spaces in, 186
Writer in, 187–88
questions:
in interviews, 212–14
obvious, Facilitators and, 90
questions, finding answers to, 138, 141, 147
in Blue Bottle sprint, 23
in FitStar sprint, 171
in Flatiron Health sprint, 62–63, 88
in Foundation Medicine sprint, 176–77
in Graco sprint, 27–28
and learning from interviews, 222–23
in One Medical sprint, 180
role of sprints in, 15, 16–17, 67
in Slack sprint, 175, 216–17, 222–23
Starting at the End and, 55–58
surface and, 28
see also How Might We notes
reaction, feedback vs., 169–70
eyes of, 97–98
guest satisfaction and, 10
guests’ responses to, 13
“personality” of, 11, 13, 71, 178, 179
robot helpers, human interaction with, 8–9, 10
Rogers, Jan, 46–47
rooms, for sprints, 41–45
in Blue Bottle sprint, 146
fake brands in, 145–46
Note-and-Vote in, 146–47
single-prototype vs., 145, 147
Savioke Labs sprint, 7–15, 26, 33, 64, 66, 71, 119, 145, 153, 157, 178–79, 185, 223
better guest experience as goal of, 56, 84
schedule, clearing space for sprints in, 10, 39, 40–41
screener surveys, in recruiting test customers, 119–21
Scribe, in speed critique, 135–36
Seattle, Wash., 229
Sharpies, 75n
simplicity, in maps, 66
sketching, 16, 60, 102, 103–18
abstract ideas and, 106–7
in Blue Bottle sprint, 24, 103–4, 108, 113
Crazy 8s exercise in, 109, 111–13
in Move Loot sprint, 113
prototypes and, 104–6
solution sketches in, see solution sketches
as working alone together, 107–9
Slack sprint, 129–31, 143–44, 149–58, 175, 216, 217, 220–21, 222, 223
expansion into new markets as challenge for, 129–30
Smithsonian Institute, 228
snacks, for sprints, 45
solution sketches, 109, 114–18
anonymity of, 114–15
in Blue Bottle sprint, 116–17
deciding on, see deciding
as explanatory, 114
importance of words in, 115
in Slack sprint, 130
sticky notes and, 114
storyboard format in, 114, 116
titles for, 115
winners in, 141–42
speed critique:
in deciding process, 131, 135–37
Scribe in, 135–36
sprints:
checklists for, 232–49
clearing calendars for, 10, 39, 40–41
concept of, 3
daily schedule in, 39, 40–41, 90–91
deciding process in, see deciding
façades in, see façades
as five-day process, 5–6, 9, 16, 40–41
frequently asked questions about, 251–57
learning from, see interviews, learning from
origin of, 2–5
prototypes in, see prototypes, prototyping
questions to be answered in, see questions, finding answers to; tests, real-world
risk-taking in, 166
Rumbles in, 143–47
setting priorities in, 54–55
storyboards in, see storyboarding
time allocation in, 38–41
timers for, 46–48
uncovering dangerous assumptions through, 56–57
universal application of, 229–30
wide application of, 5–6
working alone together in, 107–9
work rooms for, 41–45
Squarespace, 186
SquidCo sprint, 30–31, 32, 139
in Blue Bottle sprint, 55–56, 57
in Flatiron Health sprint, 62–63
long-term goals and, 55–57, 61, 62–63, 67
questions to be answered in, 55–58, 62–63, 67
in Savioke sprint, 56
setting priorities in, 54–55
startups, 231
Starwood, 9
sticky notes:
solution sketches and, 114
see also How Might We notes
“artist” for, 151, 154–55, 156
assigning prototyping tasks from, 188, 189–90
in Blue Bottle sprint, 153, 157, 188
competitors’ products in, 154
copywriting in, 155–56
Decider in, 156
detail in, 156
in Flatiron Health sprint, 153
maybe-laters in, 155
opening scene in, 152–53
resisting new ideas in, 155
risk-taking in, 156
solution sketches as, 114, 116
test-time limits and, 157
story-centered design, 5
strategy, 70
straw polls, 87–88
in deciding process, 131, 138–40
successes, flawed, 223–24
in deciding process, 131, 140–42, 143
surface, as contact point between product and customer, 28
in Blue Bottle sprint, 84–85, 101
in Flatiron Health sprint, 85–87, 88
How Might We notes and, 87
key customers in, 85–86
key event in, 85–86
in Savioke sprint, 84
straw polls and, 87–88
Tcho, 97
team processes, 1
in Blue Bottle sprint, 22–24, 33
challenges and, 68
choosing members of, 33, 34–36
Deciders in, see Deciders
division of labor in, 101–2
experts and, see Ask the Experts
Facilitators in, see Facilitators
ideal size of, 33
interviews observed by, see interviews, learning from
in Ocean’s Eleven, 29–30
in SquidCo sprint, 30–31
troublemakers in, 35
tech/logistic experts, 34
“Tenacious Tour, The” (Slack solution sketch), 144, 175, 217, 220–21, 222
in Blue Bottle sprint, 25
competitors’ products in, 154
in FitStar sprint, 173–74
in Graco sprint, 27–28
interview in, see interviews
recruiting customers for, 119–23, 197
in Savioke sprint, 10, 11–13, 15
time units in, 157
Tharp, Marie, 83–84
tight deadlines, 109
time, allocation of, for sprints, 38–41
timers, in deciding process, 136, 138
Time Timers, 46–48
Tolkien, J. R. R., 59
Toy Story (film), 149
trade-offs, in sprint process, 31
troublemakers, in teams, 35
Turner, Nat, 60–62
23andMe, 6
Twitter, 6
Vision, 175
WalrusCo sprint, 69
Warren, Charles, 89
Washington Post, 15
Waugh, Chris, 180–81
website usability, 197
Weinberg, Zach, 60–61
in sprint room, 42–44
Wieden+Kennedy, 230
Willow Garage, 8
Wojcicki, Anne, 6
words, in solution sketches, 115
working alone together, 107–9
Wright, Orville and Wilbur, 227–28, 231
Writer, 187–88
writing, importance of, 115
Yale University, 107
Yaskawa, Izumi, 11
YouTube, 6