Praise for The Experience-Centric Organization

“Organisations have understood the importance of customer experience, but still struggle to organise to deliver great experiences. Finally a book that fills this gap, packed with many examples and based on extensive experience. I recommend it highly.”

-Marc Stickdorn Coauthor and editor of This is Service Design Thinking and This is Service Design Doing

“Product based companies need to embrace the world of experiences and develop experience rich services around the product. This book shows how you can make this transformation, and gives clear advice about the journey you need to take as an organisation to develop and maintain experiential leadership.”

-Jesse Olson Consumer Strategy Director, adidas

Customer obsession and delivering a great experience is something that connects today’s winners, and is key for organizations that want to be successful in the next decade. To be able to take a leading position, companies need to support both the customer experience and the employee experience. For many, this is a strategic challenge that requires a rethink of organizational models and structure. This book is a great way to kick-start that process.

-Brian Whipple CEO, Accenture Interactive