SALES LEADERSHIP APPLICATION

If you are the leader of a sales organization, it is your job to provide opportunities for your people to grow on a regular basis. If you haven’t already, commit to putting each of your people on a personal-growth plan that is designed specifically to hone his or her strengths and improve any areas of weakness. Make sure, however, that when you consider each one’s weaknesses you only seek to develop areas that will better that individual personally or corporately. Don’t try to make the person someone else. The goal in developing your people is twofold: (1) to improve them as individuals and help them live out the purposes for which they feel they are designed, and (2) to improve their value to their teammates, the business, and the business’s clients. By adding this kind of value to your team, you will help—not hinder—their efforts to gain the high trust of your customers.