CONTENTS
FOREWORD BY BEN ANGEL
PREFACE
ACHIEVE YOUR GOALS WITH SCIENCE
HABITS THAT INCREASE PRODUCTIVITY
NINE SCIENCE-BACKED INSIGHTS ON FINDING SUCCESS IN BUSINESS AND LIFE
by Entrepreneur Staff
SCIENCE-BACKED BRAIN HACKS TO CRUSH YOUR GOALS
by Kate Rockwood, Entrepreneur Magazine contributor
CHAPTER 3
WHY YOU SHOULD STOP SAYING SORRY, ACCORDING TO SCIENCE
by Rose Leadem, online editorial assistant at Entrepreneur
CHAPTER 4
NINE PROVEN HABITS OF HIGHLY INNOVATIVE PEOPLE
by Deep Patel, author of A Paperboy’s Fable: The 11 Principles of Success
CHAPTER 5
SEVEN SCIENCE THINGS YOU MUST DO TO BUILD A BILLION-DOLLAR COMPANY
by Chirag Kulkarni, co-founder of Insightfully and K Ventures and digital marketing expert
CHAPTER 6
NEUROSCIENCE TELLS US HOW TO HACK OUR BRAINS FOR SUCCESS
by John Rampton, entrepreneur, connector, and online influencer
CHAPTER 7
SEVEN SCIENCE-BACKED STRATEGIES FOR BUILDING POWERFUL HABITS
by Lydia Belanger, associate editor at Entrepreneur
CHAPTER 8
FOUR SCIENCE-BACKED WAYS TO INCREASE PRODUCTIVITY
by Murray Newlands, business advisor and founder of ChattyPeople.com and Sighted.com
CHAPTER 9
HOW TO FIX OUR CONSTANT CONNECTIVITY, WHICH IS HURTING PRODUCTIVITY
by Jennifer L. Gibbs and Terri R. Kurtzberg, professors and co-authors of Distracted
CHAPTER 10
BREAKING THE BAD HABITS HOLDING YOU BACK WITH SCIENCE
by Thai Nguyen, writer and editor of TheUtopianLife.com
CHAPTER 11
FIVE BAD HABITS YOU MUST CHANGE TO BE MORE PRODUCTIVE
by Ahmed Safwan, serial entrepreneur and full-time student of dentistry
ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH BEN ANGEL
PART I
HABITS THAT INCREASE PRODUCTIVITY—REFLECTIONS
PART II
IMPRESSIONS THAT CLOSE DEALS
CHAPTER 12
FIVE RESEARCH-BACKED STRATEGIES TO INCREASE YOUR SALES REVENUES
by John Stevens, CEO of Hosting Facts
CHAPTER 13
FIVE RESEARCH-BACKED TIPS TO INCREASE ONLINE SALES
by John Stevens, CEO of Hosting Facts
CHAPTER 14
SCIENCE WARNS DON’T DO THESE SIX THINGS IF YOU WANT TO GET HIRED
by John Boitnott, digital media consultant and journalist
CHAPTER 15
FIVE STEPS TO GETTING YOUR BRAND “HIRED” IN THE REAL WORLD
by Taddy Hall and Linda Deeken, lead strategist of innovation and CMO at The Cambridge Group
CHAPTER 16
FIVE SCIENTIFIC ELEMENTS OF A GREAT FIRST IMPRESSION
by Carolyn Sun, freelance writer
CHAPTER 17
CLOSING A DEAL AT A RESTAURANT? THIS RESEARCH CAN HELP
by Jeffery Lindenmuth, contributor
CHAPTER 18
EIGHT SCIENCE-BACKED TECHNIQUES THAT WILL MAKE YOU MORE LIKABLE
by Stephen J. Bronner, news director at Entrepreneur
CHAPTER 19
SCIENCE JUST GAVE US ANOTHER REASON NOT TO USE EMOJIS AT WORK
by Nina Zipkin, Entrepreneur Staff writer
ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH CHRIS WESTFALL
PART II
IMPRESSIONS THAT CLOSE DEALS—REFLECTIONS
PART III
STRATEGIES TO MOBILIZE AND MOTIVATE YOUR CUSTOMERS
CHAPTER 20
RESEARCH FINDS SOCIAL MEDIA CAN MAKE YOU HAPPIER OR MISERABLE
by Lesya Liu, social media and content marketing expert
CHAPTER 21
MOTIVATE CUSTOMERS TO BUY BASED ON THEIR BRAIN TYPE
by Michael Cooper, executive coach and founder of InnovatorsandInfluencers.com
CHAPTER 22
ANALYZING THE SCIENCE BEHIND CUSTOMER LOYALTY
by Chris Poelma, president of NCR Corporation
CHAPTER 23
PERSUADING CUSTOMERS TO TELL YOUR STORY IS BECOMING A SCIENCE
by Dan Blacharski, editor of PRBlogs.org and NewsOrg.org and author of Born in the Cloud Marketing
CHAPTER 24
THE SCIENCE BEHIND HIGH-CONVERTING WEBSITES
by Eric Samson, founder of Group 8A
CHAPTER 25
FIVE WAYS TO MAXIMIZE WORD-OF-MOUTH MARKETING
by Brian Sutter, director of marketing at Wasp Barcode Technologies
CHAPTER 26
FIVE SIMPLE TIPS YOU CAN USE TO CAPTURE THE ATTENTION OF MILLENNIALS
by Jonathan Long, entrepreneur, brand builder, and founder of Market Domination Media
CHAPTER 27
SEVEN SCIENCE-BACKED STRATEGIES FOR DEALING WITH ANGRY CUSTOMERS
by Tobi Abdulgafar, blogger, content marketing strategist, and founder of Your Content Mart
CHAPTER 28
THE SCIENCE BEHIND CUSTOMER CHURN
by Luc Burgelman, co-founder and CEO of NGDATA
ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH PAUL SCHEMPP
PART III
STRATEGIES TO MOBILIZE AND MOTIVATE YOUR CUSTOMERS—REFLECTIONS
PART IV
MINDSETS THAT CREATE BALANCE
CHAPTER 29
STRESSED OUT? SCIENCE SAYS TO PLAY A VIDEO GAME FOR FIVE MINUTES
by Stephen J. Bronner, news director at Entrepreneur
CHAPTER 30
NINE RESEARCH-BACKED WAYS TO TURN AROUND A BAD DAY
by John Rampton, entrepreneur, connector, and online influencer
CHAPTER 31
SCIENCE SHOWS HOW CREATIVITY CAN REDUCE STRESS
by Deepak Chopra and Kabir Sehgal, authors of Home: Where Everyone Is Welcome
CHAPTER 32
TO THRIVE IN WORK AND LIFE, HERE’S WHAT SCIENCE SAYS YOU NEED
by Nina Zipkin, Entrepreneur Staff writer
CHAPTER 33
IF YOU’RE OPEN MINDED, RESEARCH SAYS YOU MIGHT DO THIS
by Nina Zipkin, Entrepreneur Staff writer
CHAPTER 34
WHY TAKING A VACATION FROM MY BUSINESS EVERY YEAR IS GOOD FOR BUSINESS
by Isaac Oates, founder and CEO of JustWorks
CHAPTER 35
SCIENCE KNOWS YOU NEED TO GET A LIFE OUTSIDE OF WORK
by John Rampton, entrepreneur, connector, and online influencer
CHAPTER 36
FIVE SCIENCE-BACKED WAYS TO BE HAPPIER AT WORK
by Kim Lachance Shandrow, senior editor at SJR
CHAPTER 37
FOUR THINGS SCIENCE SAYS YOU CAN DO TO BE HAPPY
by John Boitnott, digital media consultant and journalist
ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH JASON WOMACK
PART IV
MINDSETS THAT CREATE BALANCE—REFLECTIONS
RESOURCES