Behavioral Insights

The MIT Press Essential Knowledge Series

A complete list of the titles in this series appears at the back of this book.

Behavioral Insights

Michael Hallsworth and Elspeth Kirkman

The MIT Press | Cambridge, Massachusetts | London, England

© 2020 Massachusetts Institute of Technology

All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher.

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Library of Congress Cataloging-in-Publication Data

Names: Hallsworth, Michael, author. | Kirkman, Elspeth, author.

Title: Behavioral insights / Michael Hallsworth and Elspeth Kirkman.

Description: Cambridge, Massachusetts : The MIT Press, [2020] | Series: The MIT press essential knowledge series | Includes bibliographical references and index.

Identifiers: LCCN 2020000394 | ISBN 9780262539401 (paperback)

Subjects: LCSH: Political planning—Psychological aspects. | Social planning—Psychological aspects. | Policy sciences—Psychological aspects. | Psychology, Industrial.

Classification: LCC HN28 .H28 2020 | DDC 361.1—dc23

LC record available at https://lccn.loc.gov/2020000394

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