When exporting from Unity, you are not restricted to any single level of quality. You have a lot of control over the quality of your output, which comes in the form of Quality Settings. Open this now in the Inspector part of the interface by selecting Edit | Project Settings | Quality from the top menu.
Here, you'll find the ability to set your three different builds to one of the six different quality presets, Fastest, Fast, Simple, Good, Beautiful, and Fantastic. You can then edit these presets yourself to achieve precise results, as you need. To understand the range of potential quality that Unity can produce, let's take a look at opposite ends of the scale, comparing Fastest with Fantastic.
For our project, we have added a new quality level Awesome, that tries to boost the settings even higher:

For our project, we will add a new quality level for high-end, top-level gaming computers. Click on the Add Quality Level button to do so. Rename the quality level to Awesome. On this setting, we will set Pixel Light Count as 8, which is the maximum number of real-time lights you can have in a scene, and a very high resolution for the default Shadow Resolution, with a Shadow Distance of 200 [very far when using a 1:1 world scale (1 Unity unit = 1 meter)] and Four Cascades for the Shadow Cascades setting.
Of course, we will have Soft Particles, Realtime Reflection Probes, and Billboards Face Camera Position checked for our project.
Let's look in detail at the QualitySettings where a certain quality level is described in its three sections, Rendering, Shadows, Other.