Contents

Chapter 1	Background Issues for Regression Analysis
Chapter 2	Introduction to Regression Analysis
Chapter 3	The Ordinary Least Squares (OLS) Regression Model
Chapter 4	Evaluation of Ordinary Least Squares (OLS) Regression Models
Chapter 5	Point and Interval Estimates From a Regression Model
Chapter 6	Multiple Linear Regression
Chapter 7	A Market Share Multiple Regression Model
Chapter 8	Qualitative Events and Seasonality in Multiple Regression Models
Chapter 9	Nonlinear Regression Models
Chapter 10	Abercrombie & Fitch and Jewelry Sales Regression Case Studies
Chapter 11	The Formal Ordinary Least Squares (OLS) Regression Model
Appendix	Some Statistical Background

Index