“Advertising is the life of trade.”
—CALVIN COOLIDGE
“Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.”
—CALVIN COOLIDGE
“Mass demand has been created almost entirely through the development of advertising.”
—CALVIN COOLIDGE
“To think that an old soldier should come to this.”
—DWIGHT D. EISENHOWER, on television campaign commercials