Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning for new venture creation and development. Perfect for those growing businesses, as well as a range of academic and professional courses, this new edition will take you step by step through each phase of the development of a persuasive business plan, from creating a competitive business strategy through to forecasting sales volume and value. With expert advice, international case studies and practical tools and resources, it will enable you to validate your business idea, brand your business, research your market and raise finance.
This essential guide covers all the key topics, including:
With brand-new material on keeping your business competitive online, and new case studies including BrewDog, Chilango and Honest Burgers, this fully updated new edition is an invaluable guide for entrepreneurs, senior executives and students alike.
Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University. He is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page).
Paul Barrow is a Visiting Fellow at Cranfield and also a consultant advising SMEs on growth strategies.
Robert Brown is a Visiting Fellow at Cranfield and directed the Graduate Enterprise Programme there, where he led a course on entrepreneurship.
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