Praise for Fanocracy

“The single most important force in my business is the relationship that I have with my fans. Yes, singing ability, songs, and industry support help tremendously, but the direct fan-to-artist friendship is the most coveted tool in the equation. Fanocracy truly emphasizes the importance and how-tos that are necessary to maximize that all-important friendship. I just read it, it’s FANTASTIC.”

—Ronnie Dunn of Brooks & Dunn

“A focus on the customer is THE essential component for scaling up to build an industry-dominating organization. In Fanocracy, David and Reiko offer surprising insights into how to put the needs of people ahead of all else, so that your customers become passionate fans of all you do.”

—Verne Harnish, founder of Entrepreneurs’ Organization and author of Scaling Up

“David and Reiko make the idea of fan culture real, accessible, and actionable for all business—big, small, nonprofit, for-profit, B2B . . . and, yes, even yours! Most of all, they shine a light on the joy of growing a business when you’re surrounded by customers who positively LOVE what you do.”

—Ann Handley, author of Everybody Writes and Content Rules

“The most wonderful aspect of David and Reiko’s book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. And let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.

—Gerard Vroomen, cofounder of OPEN Cycle and Cervélo Cycles