Justin Trudeau’s infamous $50 million tweet, sent to impress an American TV host, seems to encapsulate everything about our PM that is so—I’m trying to think of a kind way of saying this—bloody annoying, so cringe-inducing.

Education for women and children, always a good cause. But of course, it really wasn’t about the cause. It was about Justin. It’s always about Justin. In this case, he was trying to buddy up to celebrity Trevor Noah, who was in South Africa hosting a global conference. Noah projected Justin’s tweet onto the big screen, exclaiming, “This is amazing!” As though it were Justin’s own money he was donating.

When Canadians responded that maybe, perhaps, instead of checking with Noah on whether $50 million “works for him,” Justin might, oh, I don’t know, check with us first, see if it “works” for Canadians.

It gets worse. As Justin’s office huffed and puffed at the criticism, stopping just short of calling people nazis, they revealed that this wasn’t a spontaneous gesture by a prime minister caught up in the moment. No. Justin’s $50 million tweet had been planned in advance. Well in advance, in fact. As though that made it better! A major funding announcement . . . in a tweet.

Memo to the geniuses in the PMO: That doesn’t make it better. It actually makes it worse. It means the entire thing was contrived, calculated, and staged. A stunt, in other words. Here’s an idea: instead of selfies and cool tweets, maybe try, y’know, running the country for a while. Like grown-ups.