Chapter 1
1. John F. Love, McDonald’s: Behind the Arches (New York: Bantam Books, 1986).
Chapter 2
1. “The Champ,” Reader’s Digest, January 1972, 109.
Chapter 4
1. R. Earl Allen, Let It Begin in Me (Nashville: Broadman Press, 1985).
Chapter 5
1. E. M. Swift, “Odd Man Out,” Sports Illustrated, 92–96.
2. Robert Shaw, “Tough Trust,” Leader to Leader (Winter 1997), 46–54.
Chapter 7
1. Quoted at www.abcnews.com on 4 February 1998.
2. Thomas A. Stewart, “Brain Power: Who Owns It . . . How They Profit from It,” Fortune, 17 March 1997, 105–6.
Chapter 8
1. Robert Dilenschneider, Power and Influence: Mastering the Art of Persuasion (New York: Prentice Hall, 1990).
2. E. C. McKenzie, Quips and Quotes (Grand Rapids: Baker, 1980).
3. Fred Smith, Learning to Lead (Waco: Word, 1986), 117.
4. John C. Maxwell, Be a People Person (Wheaton: Victor, 1989).
Chapter 10
1. Mickey H. Gramig, Atlanta Constitution, 10 November 1997.