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A GENTLEMAN AND HIS COLOGNE

A gentleman considers cologne intimate apparel. It should not cause comment, positive or negative, among other people in the room. Instead, it should be saved as a pleasant surprise for people with whom he makes close physical contact. A gentleman understands that cologne is, after all, an accessory. It is not to be used as a substitute for deodorant. A dab on either side of the neck, with another drop on a gentleman’s pocket handkerchief, is quite enough.

When used to excess, cologne is annoying and raises questions about what smells are being covered up. Anytime a person can identify the brand of scent that a man is wearing, he is wearing too much.