Advance praise for 7 Secrets of Persuasion
"7 Secrets of Persuasion is accessible, smart, and important. Jim Crimmins has distilled his years of experience as a professional persuader and advertiser into a book on how to develop compelling and persuasive messages. . .it is well worth our attention."
—Ellen Wartella, chair, Department of Communication Studies, Northwestern University and Professor of Psychology
“This is great stuff. Your clear and concise translation of these principles is something every public health communicator should be exposed to.”
—Matthew Kreuter,
Kahn Family Professor of Public Health, Associate Dean for Public Health, senior scientist, Health Communication Research Laboratory,