By January 2020, Greensill Capital had hit the big time. In the previous few months, the start-up finance firm had received a jackpot injection of $1.5 billion in funding from Vision Fund 1, an investment fund run by Japan’s SoftBank Group Corp. That influx of cash had dwarfed an earlier investment of around $250 million from a well-regarded US private equity shop called General Atlantic (GA).
The firm’s founder, Lex Greensill, and a handful of early investors collectively took hundreds of millions of dollars in cash out of the business. They were rich, and Lex made sure everyone knew it.
He bought a fleet of private jets, a wardrobe full of expensive, custom-made suits and a glass-fronted beachside property in his native Queensland, Australia. He picked up awards, became a regular guest on business television, and lavished a £2.5 million donation on the University of Manchester, where he had attended business school. Lex even planned to buy as much as 1,000 acres of land around his Cheshire home to ‘re-wild’ – it was the kind of thing, he told his senior staff, that billionaires like him did with their money.
While the trappings of wealth were hugely rewarding, Lex was just as desperate for the status he got from hanging around politicians and top bankers. It was exhilarating to zip around the world in your own Gulfstream 650 – an elite plane even among global private aircraft owners. But showing off your star power over dinner with the great and good of international finance and politics at the World Economic Forum in Davos or at a Buckingham Palace garden party or as a trustee of the famed Monteverdi Choir and Orchestra was just as big a thrill.
On a cold, sunny day in January 2020, Greensill’s top management meeting took place in London. The programme started with an 8 a.m. breakfast meeting in a grand boardroom on the lower floor of the Savoy. The storied hotel is a 130-year-old art deco masterpiece, dubbed London’s ‘most famous hotel’ and renowned as a favourite haunt of kings and presidents, Hollywood stars and fashionistas. Its restaurants have been run by celebrity chefs like Gordon Ramsay and Marcus Wareing. The hotel sits on the Strand, right across the street from Greensill’s own headquarters. The finance company, despite being relatively unknown and still in its infancy, was a major client of the hotel, often reserving a fifth or more of the rooms at exorbitant rates for clients and the firm’s own executives from around the world, many of whom flew into London on a Greensill plane. Lex himself kept a suite there, and the hotel’s staff dealt with the dry cleaning of his tailor-made suits.
The morning was taken up by a big meeting, recapping the past month’s work and mulling the next stage of Greensill’s rapid global expansion. A tighter group met in the afternoon, an inner circle of senior executives and board members who had been taken into King Lex’s confidence.
Everything at Greensill flowed through Lex. All the major deals. All the discussions with regulators and major investors. He didn’t exactly hide the true perilous state of Greensill’s business from the board and senior managers. Its corporate governance processes – the checks and balances that prevent wrongdoing and mishaps – had not kept up with the pace of the company’s expansion. German regulators were circling a bank the company owned there. One of the firm’s biggest clients was in a perilous state itself – if it defaulted on loans from Greensill, both firms would be in deep trouble. Lex was open about all of this. It was all disclosed to the management team. But he’d also wave away any concerns. Everything was in hand.
Finally, in the evening, there was a lavish dinner. About fifty guests attended on this occasion; sometimes it was as many as seventy. Lex ruled the room like a mandarin, surrounded by his courtiers.
The guest list was filled with powerful figures from politics and finance who were all backing Lex. Invites went out to top Greensill executives such as Bill Crothers, who was previously the UK government’s chief commercial officer; to board members like Julie Bishop, formerly Australia’s foreign minister, and Maurice Thompson, who was once the head of US bank Citigroup in the UK. Top executives from SoftBank and GA were also invited.
At Greensill’s board dinners or management meetings or Christmas parties, Lex would show who was in favour by carefully selecting who got to sit next to whom. New hires he wanted to celebrate or those whose bits of the Greensill business were excelling would get to sit next to Lex. Anyone who had clashed with Lex would sit further away. He personally drew up the table plan, with the studious attention to detail of a general strategically deploying his army.
This time, Lex’s top table was heavily weighted in favour of executives with experience in so-called ‘fintechs’ – financial technology companies that had proliferated across London since the financial crisis. Many of those were Silicon Valley clones, based in cool former warehouses or hot, new, wired office spaces in London’s trendy Shoreditch, where the office culture was relaxed and informal, with baristas preparing flat white coffees and music playing in the background.
These new technology firms were attracting heady valuations among investors. The stock prices of tech firms had soared around the world. For founders of fast-growing tech businesses, as well as investors that bought into them early, the potential pay-off could be huge. It was like winning the lottery a hundred times over.
Lex had taken to calling Greensill a fintech too. In reality, it was nothing like that, culturally or in a business sense. In contrast to the uber-casual tech scene, Greensill’s senior executives were buttoned-up and formally dressed. And while the company shared much of the ‘move fast and break things’ ethos of big tech companies, it had little in the way of actual new or proprietary technology. But that didn’t really matter. If Lex said the business was a fintech enough times, others would repeat it, and the money flowed in.
There was another term frequently applied to Greensill: ‘shadow bank’. In the aftermath of the financial crisis, tougher regulations had forced traditional banks to set aside large amounts of capital to cover for another calamity. That had driven the banks from newly burdensome businesses, and money that previously ran through big global finance houses instead washed up in companies that were much less tightly regulated, and which thrived by skirting rules designed to prevent a financial scandal. Greensill was one of them.
That January dinner was a conservative affair – a reflection of Lex’s personality. Greensill Capital was no hedonistic hedge fund or investment bank. Lex could be charming, but he was not gregarious. He was usually serious, rarely talked about anything but business. He didn’t even talk much about his family. He sometimes said he didn’t have any friends.
His biggest quirk was an odd obsession with wanting to fit into the upper echelons of British society and high finance. He seemed to have a strange preoccupation with the British royal family. He spoke in a staged manner that masked his upbringing on a dusty farm in one of the most rural regions of Australia. Employees mocked his verbal tics like the pompous, ‘Indeed, sir.’
He always dressed the part too – even as a junior banker, fifteen or so years earlier, he wore handmade suits from one of his tailors, on Jermyn Street or near his home in Cheshire, and an expensive watch. Lex would regularly remind senior Greensill executives of the need to dress well. He’d inspect their suits, lifting the collars as if to check out the stitching, mocking them if they’d got a lesser cut or poorer cloth.
Though there was none of the wackiness of the tech scene or the wild partying of the seedier corners of the City, Greensill Capital was anything but cheap. The Savoy meal was expensive. Lex personally didn’t drink much – rarely more than a single glass of wine – but he always ordered expensive vintages, impressing guests and business partners.
As the guests finished their desserts, up stepped David Cameron, the former UK prime minister. Greensill had worked for Cameron’s government as an unpaid adviser on trade finance. He’d walked the corridors of Whitehall and around Number 10 Downing Street as if he owned the place. He’d pitched his supply chain finance ideas, some of which even saved the government some money, he said. And in return Lex received a CBE – Commander of the Order of the British Empire. The honour played to Lex’s ego. The certificate hung in the lobby of the Greensill office. A video of the ceremony, Prince Charles bestowing the honour on a beaming Lex, ran on the company website landing page. Many partners and clients of Greensill felt that it all seemed a bit gauche. But the CBE got Lex noticed and bought him some credibility. Over the years, he’d often presented two business cards – one for Greensill Capital and the other noting his role at Number 10.
By 2019, he had repaid Cameron’s support, hiring the former PM as an adviser to Greensill Capital. Cameron flew around the world helping Lex work deals and conduct business in the US, Japan, Saudi Arabia and Australia. He sent hundreds of emails to company executives recommending that they use Greensill’s services. Cameron also lobbied his former UK government colleagues to open their doors for Lex. For his part, the ex-PM was well remunerated for his work, raking in millions of pounds in salary, bonus and stocks in the company.
When Cameron stood up to make the after-dinner speech at the Savoy, he heaped praise on Lex – as he did frequently at events inside and outside Greensill, and in texts and meetings with his former government colleagues. Greensill, according to the former PM, was a saviour of small business, democratizing access to sophisticated forms of finance that had hitherto been the reserve of only the world’s most powerful corporations.
And then, in a gear switch, Cameron launched into an analysis of the UK’s landmark Brexit referendum, the vote on European Union membership that had unseated Cameron, precipitating the end of his premiership. As the former prime minister sketched out his thoughts on a whiteboard, some Greensill executives were taken aback by his brazenness in explaining a referendum that had been a major black eye and an embarrassing, terminal defeat for Cameron’s government. Some executives were unsure what skills or attributes Cameron really brought to the company at all.
For Lex, though, the moment was another triumph. This was exactly where he always thought he belonged: in a fancy, historic hotel, at the top of the head table, with seasoned bankers coveting his attention and a major political power player dancing to his tune. It was the perfect evening.
Yet, less than eighteen months later, the whole business was insolvent. By spring of 2021, Greensill was in tatters and a bunch of establishment banks and investors were picking through the pieces, like vultures, or trying to cover up for losses that Greensill’s business had brought their way. His major backers wrote down their multibillion-dollar investments to zero. Authorities in Germany and the UK came looking for evidence of criminal wrongdoing. Parliamentarians levelled allegations of corruption and accused Lex of fraud. Months after Greensill’s collapse, billions of dollars belonging to investors were still missing.
Shortly after Greensill’s collapse, I was given an Excel spreadsheet prepared by the company’s top executives and titled ‘High Risk Franchise Names’. The document listed about $14 billion in loans to more than thirty companies. In each case, the existence of the loan was a cause for major concern. Alongside the loan amount, Greensill insiders had typed brief descriptions like ‘Defaulted, fraud’ and ‘Exposure to a company with no revenue’, indicating that recovering the loan was highly unlikely. The spreadsheet showed that several companies were either owned by or associated with a single businessman, steel magnate Sanjeev Gupta. In five more cases, the description simply said ‘SoftBank’, meaning the loans were to other companies where Greensill’s biggest shareholder also had a significant stake. Others showed that the borrowers had ties to Greensill’s board or senior management.
This is the story of Greensill’s rise and spectacular fall. Of the farmer from Bundaberg, Australia, whose ambition and smarts grew a multibillion-dollar empire, before it was exposed as a house of cards. It is a story about an aggressively risk-taking entrepreneur who didn’t like to hear ‘no’ for an answer, supported by a group of experienced politicians and businessmen who each stood to gain millions of pounds from backing him. It’s a story about weak governance and lax oversight. It’s a story about the revolving door between government and business, and the inability of regulators to act on a scandal even when it is staring them in the face. It’s a story about the skewed incentives that lead to poor outcomes in the world of high finance. And it’s also a tale of the stock market, where heady valuations are fuelled by massive global investors who never seem to lose, even when a company they bet on turns out to be a failure.
This is a story that echoes many of the biggest financial and business scandals of all time. Politicians have accused Lex of running a Ponzi scheme, named for a 1920s Italian-born US financier. Like Lex, Charles Ponzi was a natty dresser, and an outsider who slipped into high society. Ponzi convinced investors to part with their money and offered them huge profits. But his investments were an illusion, using money from new investors to pay off older investors. The whole scam kept running only so long as he could get his hands on more cash. Eventually, the scam was exposed, in part by Dow Jones, my own employer, and Charles Ponzi ended up in jail.
Like Greensill, the disgraced American financier Bernie Madoff ran an eponymous investment business and lived the high life for years, attracting the support of wealthy backers and smart investors. Madoff’s establishment connections ran deep and sceptics were dismissed out of hand, told they didn’t understand how clever Madoff was. His fund grew to $65 billion and promised steady returns year after year. But Madoff’s funds collapsed, revealed as a mirage. The sceptics were proved right. Madoff went to prison, and died there in April 2021.
The surge in new, disruptive technology companies after the financial crisis is not without its villains too. Elizabeth Holmes, the disgraced US founder of Theranos, is chief among them. Like Lex, Holmes made fanciful claims and promises. Like Lex, she was backed by big names from business and politics. Holmes’s health technology firm raised hundreds of millions of dollars in funding from supporters in Silicon Valley and got the backing of a roster of supposedly smart businesspeople and politicians. She was hailed as a visionary, a game-changer. Until The Wall Street Journal revealed that Theranos’s claims of breakthrough technology were false. The company collapsed and Holmes was brought to trial, accused of fraud.
But Greensill’s story is different to all of these. In some ways, it’s even more outlandish. There is a political chapter that has taken on a life of its own. In the UK, the collapse of Greensill has spurred a broad public outcry over ethics in Westminster. And it has sparked a renewed furore over allegations of sleaze at the heart of the ruling Conservative (Tory) Party. With echoes of the 1990s, when more than a decade of Tory rule descended into farce and almost daily revelations about misconduct of one sort or another, the current Conservative government also finds itself hit by a seemingly endless stream of allegations. And though Cameron is long since out of office, the exposure of his role in the Greensill affair fuelled a resumption of concerns about sleaze in the current era.
Cameron, who had shown up whenever Lex needed his support, immediately distanced himself from the firm once it collapsed – a spokesperson said that as he ‘was neither a director of the company, nor involved in any lending decisions, he has no special insight into what ultimately happened.’ But the revelations about Cameron’s lobbying of his former government colleagues will not go away. He has been hauled in front of Parliament, his reputation sullied.
ALONG THE WAY, there were plenty of opportunities to stop the Greensill crisis before it snowballed. I began writing about Greensill in the spring of 2019. My stories were sceptical. Lex hated them and as a result he hated me too. His staff told me. His business partners told me too. His pugilistic public relations chief told me, and demanded that I stop asking awkward questions. It was personal, at least for Lex.
The story had long taken over my professional life. Shortly after that Greensill board meeting at the Savoy in January 2020, the story began to spill over into my personal life too. The nineteenth of February 2020 was a dark, wintry London day, when the wind is too strong for you to use an umbrella, and the Tube platforms are slippery with rainwater. I took a taxi from our office at the News Building near Tower Bridge to meet a contact at Brown’s Hotel in Mayfair across town. The contact understood a lot about Greensill, and I was hoping they would help with my reporting. We met in the lobby cafe of the swanky hotel and ordered coffee. It was mid-afternoon. As usual, I looked around to make sure our conversation wouldn’t be overheard. Most of the other people in the hotel cafe were wealthy tourists, and there was a useful buzz of noise that meant we could chat freely without being overheard. We talked. The source had useful insights. After a while, the source passed me a package in a Jiffy bag. It was a gift, a book they thought I’d find interesting. To anyone watching, the package could have looked like something much more significant. I got up, said goodbye and left.
It was also my kids’ birthday that day and I’d arranged to meet them and my wife for dinner just off Oxford Street. I wandered up through London’s busy streets, my coat wrapped tightly against the rain. I was thinking about some of the great material I’d just heard that could prove useful for stories. My family was waiting in the car, parked just off the busy main road, and I opened the boot and threw my bag in. It went to the front of the boot, nearest the seats, beyond some birthday presents in shopping bags that the kids had picked up. Near the car, a man in a trench coat was talking loudly on his mobile phone. My wife remarked that there was something odd about him, but we didn’t think too much about it. As we left the car to head for dinner, I double-checked that the doors were locked.
Ninety minutes later, after burgers and ice cream, we returned to the car. Something didn’t feel right. The doors were still locked and there was no damage, but the parcel shelf above the boot was ruffled. I opened the boot. All the brand-new birthday presents were still there in shopping bags, but my own bag was gone. Someone had managed to break in without damaging the car and while leaving the locks undisturbed. They’d reached across a half-dozen bags filled with shopping, and they’d taken my battered old gym bag. I immediately thought about the odd man who was hanging about earlier. If he had stolen my bag, all he’d find inside it was a sweaty gym kit, my house keys and a book in a jiffy bag that the source had given me. Nevertheless, the theft was a shock that felt like a violation of our personal space.
Later, as I called to have the locks changed at home, I thought about the odd break-in. It didn’t feel random. Why had they not taken the brand-new gifts? How had the thief entered the locked car without damaging it? Could it have been related to the meeting I’d had with the source earlier in the day? I called the Dow Jones security chief, a tense, serious man with a militaristic disposition. I described what had happened, what story I was working on, and what companies were involved. Before I got to the end, he stopped me and said, ‘I know who did it. They’re not very sophisticated, mostly just thugs.’ It wasn’t reassuring, though the security chief made it clear I should change locks and passwords, and be wary when meeting contacts on the Greensill story from then on.
It was very unsettling. Was I safe? Was I being paranoid? It’s certainly not unheard of for big companies to hire private investigators. Credit Suisse, whose clients had invested billions in Greensill’s funds, had recently become embroiled in its own ‘spygate’ affair after it emerged that one of the bank’s leaders had hired spooks to follow a former executive. Executives at SoftBank, Greensill’s biggest investor, had spied on their own people and even set up a honey-trap plot for one senior partner of the firm, according to a report by my colleagues at The Wall Street Journal. Reporters at the Financial Times had also come face to face with dirty tricks of exactly this kind during their intrepid reporting on Wirecard, a German payments business that turned out to be a fraud.
I became deeply concerned that Greensill was connected to the break-in. The thief had stolen my bag containing something a source had handed to me earlier that afternoon. Someone must have followed me, I reasoned. They must have been looking to intimidate me or to uncover my sources, I thought. Maybe I was paranoid. Maybe I was wrong. But dealing with Greensill left me thinking anything was possible.