Praise for Pete Carroll and Win Forever

“Pete Carroll presents great advice on how to be a winner in life. The twist is that the key is to focus on the process, not the outcome, and to compete hard in every way on your journey. It has certainly worked for Pete, who is a winner in so many ways, and it can work for anybody in all different aspects of life.”

—NFL Commissioner Roger Goodell

“During his time at USC Pete Carroll raised the bar in college football coaching with seven straight BCS appearances, but as you’ll read in Win Forever, his ultra competitive spirit and infectious energetic attitude have been the foundation to his many successes both on and off the field.”

—Kirk Herbstreit, analyst for ESPN’s College GameDay

“Win Forever—it’s not about wins and losses, it’s about the competition within Pete’s life. Reading his book, it’s evident that he has a clear understanding that his job is more about creating an environment and foundation for young athletes that can better who they are every day on and off the field.”

—Mia Hamm

“What impressed me about Pete is his contagious, positive approach and that his talents go far beyond what makes a great football coach. His philosophy of helping everyone be the best they can be makes sense in all aspects of everyday life. This will help everyone in our organization and will play a big part in defining the Seahawks’ mind-set and philosophy as we move forward.”

—Seattle Seahawks owner Paul Allen

“Coach Carroll has taught me that to be a true competitor, a true warrior, a person must master one’s own doubts, passions, and fears to obtain self-knowledge—self-knowledge being one of the greatest virtues an athlete can attain.”

—Troy Polamalu, safety, Pittsburgh Steelers

“Coach Carroll will forever be remembered as one of the best coaches in the history of college football. Even though we may find ourselves on opposite sides of the field now that he’s back in the NFL, I can’t thank Pete enough for everything he taught me during my last two years at USC and helping me become the player I am today.”

—Carson Palmer, quarterback, Cincinnati Bengals

“Pete Carroll taught me what it takes to compete at a high level. He believed in me, and in those three years I started for him at USC, we accomplished things that no other team will ever accomplish. Because of Coach Carroll, his Win Forever philosophy, and how he prepared us, we never once felt the pressure of being on top.”

—Matt Leinart, quarterback, Arizona Cardinals

“Coach Carroll is the fiercest competitor I know. Not only as a coach, but also as a mentor and, more important, a friend. That mentality allowed me to enter the NFL with the tools necessary for the highest level of competition. Those traits transcended the field and will offer a competitive edge for anyone who reads his book.”

—Mark Sanchez, quarterback, New York Jets

“Sitting in the film room one day at Arkansas, coach Lou Holtz asked me what I thought of our twenty-five-year-old graduate assistant, who happened to be sitting in the back of the room taking notes. My response was short and simple, ‘Coach, get to know this young man because he won’t be here very long—he’s born to be a head coach.’ The Seattle Seahawks are fortunate to get Pete Carroll, not just the excellent coach that you will read about in Win Forever, but the great person.”

—Monte Kiffin, legendary defensive coordinator

“The thing that impresses me the most about Coach Carroll is that he practices what he preaches, as he is both the student and the teacher. He lives his life, both on and off the field, with passion, enthusiasm, integrity, a can-do attitude, a tireless work ethic, and a heart of gold. Coach Carroll lives his Win Forever philosophy, and the results of choosing such a life are beautiful, inspiring, and wonderfully successful.”

—Kerri Walsh, two-time Olympic Gold medalist and the world’s top-ranked women’s volleyball player

“The teachings of Coach Carroll are universal and stretch beyond athletics into all aspects of life. Win Forever is a must read for anyone looking to maximize his or her potential and live a richer and more fulfilled life.”

—Dean Karnazes, ultramarathoner and New York Times bestselling author of 50/50

“Pete’s infectious passion for the game of football, his competitive edge, and his zest for life are a reminder to us all that it’s the journey and not the destination that counts. I have been inspired by his enthusiasm, impressed by his professionalism, and challenged to become an even better coach and person myself thanks to his example.”

—Jürgen Klinsmann, international soccer icon and former Germany World Cup and Bayern Munich manager/coach

“Pete Carroll’s fiery effervescence burns through this book with marvelous clarity and wisdom. Win Forever will inspire men and women young and old for a long, long time to come. Its integration of sport and high, hard-won philosophy opens new ways for us into our own undiscovered country.”

—Michael Murphy, founder of the Esalen Institute, author of Golf in the Kingdom and The Future of the Body

“Win Forever is not about sports, it is about life. Pete has found a way to create a vision that instills character and integrity through the competition that we call life. It is about how we choose to see the world, our life, and the problems within both, and find a way to have faith and confidence that we have it within ourselves to solve these problems.”

—Tim Leiweke, president and CEO, AEG