This book has contributions from many different people. Some are CEOs; some are former CEOs; some run their own small business; some are consultants; some have written books of their own; some are regular bloggers or contributors to websites like the Huffington Post and Forbes; some have never written an article in their lives.
Their writing styles vary; their backgrounds vary; their outlooks vary; their opinions vary. There is no homogenous ‘voice’. They may even disagree with each other sometimes. What they all have in common is a passionate belief in the power of social media for leaders.
This diversity of backgrounds, experience and opinions – and the fact that they may not all agree with each other – is, I believe, the great strength of this book.
This is not accidental. It was a deliberate decision to aim for a wide mix of contributors and to mix things up. I don’t want you to go away from this book with a single view of what’s ‘right’. Instead, I want you to be exposed to multiple views, opinions and experiences. The readers of this book aren’t the same; they don’t have uniform backgrounds or experiences or needs – so why should the contributors?
Read and enjoy!
Damian Corbet