Trust Me, I’m Lying: Confessions of a Media Manipulator

PORTFOLIO / PENGUIN

Published by the Penguin Group

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First published in 2012 by Portfolio / Penguin,

a member of Penguin Group (USA) Inc.

1 3 5 7 9 10 8 6 4 2

Illustrations by Erin Tyler

LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA

Holiday, Ryan.

Trust me, I’m lying : the tactics and confessions of a media manipulator / Ryan Holiday.

p. cm.

Includes bibliographical references.

ISBN: 978-1-101-58371-5

1. Marketing—Blogs. 2. Public relations—Blogs. 3. Social media—Economic aspects. I. Title.

HF5415.H7416 2012

659.20285’6752—dc23

2012008773

Printed in the United States of America

Set in Minion Pro

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