BOOK ONE 
II HOW TO TURN NOTHING INTO SOMETHING IN THREE WAY-TOO-EASY STEPS
III THE BLOG CON: HOW PUBLISHERS MAKE MONEY ONLINE
IV TACTIC #1: BLOGGERS ARE POOR; HELP PAY THEIR BILLS
V TACTIC #2: TELL THEM WHAT THEY WANT TO HEAR
VI TACTIC #3: GIVE THEM WHAT SPREADS, NOT WHAT’S GOOD
VII TACTIC # 4: HELP THEM TRICK THEIR READERS
VIII TACTIC #5: SELL THEM SOMETHING THEY CAN SELL (EXPLOIT THE ONE-OFF PROBLEM)
IX TACTIC #6: MAKE IT ALL ABOUT THE HEADLINE
X TACTIC #7: KILL ‘EM WITH PAGEVIEW KINDNESS
XI TACTIC #8: USE THE TECHNOLOGY AGAINST ITSELF
XII TACTIC #9: JUST MAKE STUFF UP (EVERYONE ELSE IS DOING IT)
XIII IRIN CARMON, THE DAILY SHOW, AND ME: THE PERFECT STORM OF HOW TOXIC BLOGGING CAN BE
XIV THERE ARE OTHERS: THE MANIPULATOR HALL OF FAME
XV CUTE BUT EVIL: ONLINE ENTERTAINMENT TACTICS THAT DRUG YOU AND ME
XVI THE LINK ECONOMY: THE LEVERAGED ILLUSION OF SOURCING
XVII EXTORTION VIA THE WEB: FACING THE ONLINE SHAKEDOWN
XVIII THE ITERATIVE HUSTLE: ONLINE JOURNALISM’S BOGUS PHILOSOPHY
XX CHEERING ON OUR OWN DECEPTION
XXI THE DARK SIDE OF SNARK: WHEN INTERNET HUMOR ATTACKS
XXII THE 21ST-CENTURY DEGRADATION CEREMONY: BLOGS AS MACHINES OF HATRED AND PUNISHMENT
XXIV HOW TO READ A BLOG: AN UPDATE ON ACCOUNT OF ALL THE LIES
BOOK TWO