“This is an excellent textbook that I have been using in my ‘Personal Selling and Sales Management’ classes since 2005! Up-to-date, balanced coverage of broader business issues pertaining to sales; techniques and technology of sales; and sales management. My students have commended the text materials as both engaging and a valuable resource.”

– Amit Mukherjee, Stockton University, USA

“This is a comprehensive text that delivers all you need to know about B2B selling from a personal selling and sales management context. It is instructive with excellent supporting learning materials, invaluable in the classroom. I plan to use this text in both my undergraduate and postgraduate courses.”

– Tony Douglas, Edinburgh Napier University Business School, UK

“There are only a few textbooks in the market that cover both selling and sales management and Contemporary Selling is probably the best among them. The book balances coverage between the two areas, theory, and applications. The cases adopted in the book address the key issues in selling and sales management.”

– Leo LEUNG Lai-cheung, Lingnan University, China