Foreword

The Essence of Selling

What does selling really mean to you? What constitutes a completed sale? NO Is Short for Next Opportunity will have you asking—and answering—those questions in an entirely new way.

Martin Limbeck brings his real-world experience to the topic, and presents it in a refreshing, different way. He will cause you to see the profession of selling from a far more powerful perspective than you probably do now.

You’ll discover selling is not about closing techniques, manipulation, or swindling. That shouldn’t surprise you. What may shock you is Martin’s assertion that it’s not your job to look after your clients, or be their support structure either. The basis of what Martin teaches comes from the true principles of prosperity.

All true prosperity is based upon value-for-value exchange. So even in a sales context, your job is simply to create a mutually beneficial arrangement between yourself and the client. Much more than “win-win,” this is an arrangement that is transparent, fair and equitable—and leads to a long-term, strengthened relationship.

What you’re about to read is a textbook for succeeding in the profession of sales. But this book is bigger than sales. It’s a book about lifelong success. Your success.

Martin is as commanding a presence mentally as he is physically. He’s a straight-talking, no-nonsense guy that gets to the point. And he has a point. This book will reveal the mindset you’ll need for world-class success. You’ll explore the psychology of sales, learn to focus better, and mentally prepare to succeed. And you’ll get some lifeboats to use when the inevitable challenges arise.

Martin is a brilliant guy and he channels that brilliance into this book. Devour it, because it will take you where you want to go.

Randy Gage

Author of the New York Times bestseller Risky Is the New Safe