Andy Martin takes a difficult subject like asset allocation and risk reduction, and offers practical, sustainable, and compelling advice for investors old and young. While people often understand the concept of risk in their everyday lives, as investors they often get it completely wrong, focusing on short-term performance or mistaking short-term price fluctuations for long-term risk. Andy Martin’s practical advice and entertaining anecdotes make for a good read, one that can be beneficial to both investors and financial advisors.
Jack Tierney
Executive Director, Invesco Unit Trusts
Discard the time-worn admonition that the only path to higher returns is through higher risk. As Andy Martin admirably explains, successful investing—achieving one’s financial goals—requires lowering one’s risk. And, unlike many human endeavors, you can get better at investing, even as you age. You don’t have to agree with everything Andy says, but you will be well-served if you follow his recommendations about key topics such as diversification, why you must divorce your emotions from your investment decisions, and the value of a good financial advisor.
Robert Huebscher
CEO, Advisor Perspectives;
former president and CEO, Thomson Financial
What is investment risk and why do we automatically assume that it always leads to reward? This book answers those crucial questions. It also effortlessly assassinates populist conventional wisdom. Open any page of this book and you will be simultaneously educated and enlightened. Both individual investors and financial professionals will greatly benefit from Andy’s wisdom.
Ron DeLegge II
Founder and Chief Portfolio Strategist, ETFguide.com
Andy Martin has a gifted way with words and advice when it comes to the fundamentals of investments and investment strategies. Dollarlogic is a book that investors of all ages and sophistication levels can benefit from.
Susan Woltman Tietjen
Chairman & Chief Executive Officer, Girard Securities, Inc.
Andy Martin’s book is highly enjoyable and readable for the individual investor and investment professional. He provides a unique perspective of profitable investing that we can all learn from.
Victor Ricciardi
co-editor of the book Investor Behavior: The Psychology of Financial Planning and Investing
Andy Martin presents some very useful investing advice, such as the shocker that risk—however measured—does not buy you higher returns. Like Odysseus tying himself to a mast to avoid the tempting Sirens, we benefit from anticipating our biases doing simple things like outsourcing our investment tactics. Most people who are good at making money are inefficient investors, and would be better served by the few principles covered in this book.
Eric Falkenstein,
PhD, Portfolio Manager and author of The Missing Risk Premium