It happened soon enough after the #metoo movement and the “grab ’em by the pussy” stuff for Lady’s video to become big news. The debate over what constituted assault was at its climax, darling, and not the good kind. Walmart changed their name to #WalmartToo for the month, which was a lot to unpack. Kroger tried to start #metoomonth, but Halloween kind of has a monopoly over October. Facebook changed their logo to teal, the color of, I guess, sexual assault? Thank god for the conglomerates, darling. Saving the world one hashtag at a time.