How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald’s Before Its Shares Explode

APPENDIX II: A QUICK GUIDE TO MAKING MONEY IN THE FRANCHISING BUSINESS

Leslie Patton, “Burger King Tops Wendy’s to Regain No. 2 U.S. Hamburger Spot,” Bloomberg Business, 27 May 2015, http://www.bloomberg.com/news/articles/2015-05-26/burger-king-tops-wendy-s-to-regain-no-2-u-s-hamburger-spot.
McLamore, Burger King, 92.