NOTES
Chapter 1: Think Differently About Digital
1. The term digitalization seeks to capture the range of changes required in applying digital technology to business. These changes go well beyond capturing and manipulating information in a digital format – digitization.
2. Bower, B. and Sikes, S. “Minding Your Digital Business.” McKinsey Quarterly, May 2012.
3. Bill Martin and Cynthia Martinez, Royal Caribbean Cruise Lines, telephone conversation with Mark P. McDonald on August 22, 2011.
4. Louis Trebino and Alison Voetsch, The Harry Fox Agency, telephone conversation with Mark P. McDonald on September 27, 2011.
5. Marty Miller, Children’s Hospital of Los Angeles, telephone conversation with Mark P. McDonald October 27, 2011.
6. Jon Stevens, CDW, in person interview with Mark P. McDonald on December 2, 2011.
7. Jeffrey Mann, “Transform the Workplace With Focus on Bricks, Behaviors and Bits,” Gartner Inc., June 18, 2012.
8. Dave Bent, United Stationers, Inc. an interview with Mark P. McDonald on February 1, 2012.
9. Nicholas Negroponte, Being Digital. (New York: Vintage) January 3, 1996.
10. A breakdown of global industry averages based on the 2010 Gartner Executive Programs CIO Survey is in the appendix.
11. Wikipedia. “List of countries by number of mobile phones in use.”
12. Oxford Economics, “The New Digital Economy,” http://www.pwc.com/gx/en/technology/publications/assets/the-new-digital-economy.pdf
13. Mark Raskino and Hung Lehong, H. “The Internet of Everything,” Gartner Inc., April 10, 2012.
14. Howard, C., Plummer, D., et al. “The Nexus of Forces: Social, Mobile, Cloud and Information.” Gartner Research. June 14, 2012.
15. Clint Boulton. “FedEx Ground Accelerates Package Sorting With Digital Cameras.” Wall Street Journal May 25, 2012
16. McDonald, M., Rowsell-Jones, A., and Cole, J. “Digitalizing the Business,” Gartner Inc., April 2012
17. Bower, B. and Sikes, S., “Minding Your Digital Business,” McKinsey Quarterly, May 2012.
Chapter 2 Defining Value at the Edge
1. Marty Miller, Children’s Hospital of Los Angeles, telephone conversation with Mark P. McDonald October 27, 2011.
2. Joint Commission International Center for Patient Safety. “Improving Handoff Communications: Meeting National Patient Safety Goal 2E.” Patient Safety Link, 2(9). (2006, September).
3. Peter Burrows. “The First Five Years of the iPhone Obsession.” Bloomberg Business Week. June 21, 2012.
4. See Richard A. Thaler and Cass R. Sunstein. Nudge: Improving Decisions about Health, Wealth and Happiness. (New Haven: Yale University Press) April 8, 2008. Or Dan Ariely. Predictably Irrational: the hidden forces that shape our decisions. (New York: Harper Collins) February 19, 2008.
5. Susan A. Greenfield. Tomorrow’s People: How 21st-Century Technology Is Changing the Way We Think and Feel. (London: Penguin Books) November 1 2009.
6. Prentice, Stephen and Ingelbrecht, Nick. “Executive Leadership and Innovation Interview: Professor Susan Greenfield discusses scenario choices and the impacts of digital intermediation.” Gartner, Inc. November 29, 2011.
7. Several authors and scientists have explored the impact of Internet and other technologies on brain formation. Nicholas Carr. The Shallows: What the Internet Is Doing to Our Brains. (New York: W. W. Norton & Company) June 6, 2011.
8. Anthony J. Bradley, “The Business Impact of Social Computing: Real World Results for Customer Engagement.” Gartner Inc., November 4 2009.
9. Michael E. Porter, and Mark R. Kramer, “Creating Shared Value.” Harvard Business Review. January 2011.
10. John Elkington. Cannibals with Forks: the Triple Bottom Line of 21st Century Business. (New York: Wiley) September 1, 1999.
11. SFpark, http://sfpark.org/
12. John Hagel III, John Seely-Brown and Lang Davidson. The Power of Pull: how small moves, smartly made, can set things in motion. (New York: Basic Books) April 13, 2010.
13. Jeffrey Mann. “Transform the Workplace With Focus on Bricks, Behaviors and Bits.” Gartner Inc. June 18, 2012.
14. Clint Boulton. “FedEx Ground Accelerates Sorting with Digital Cameras.” Wall Street Journal, CIO Journal. Mary 25, 2012.
15. Dave Bent, United Stationers, Inc. an interview with Mark P. McDonald on February 1, 2012.
16. Mike McDonnell and Matt Bonnes, IONX, Inc. an interview with Mark P. McDonald on November 16, 2011.
Chapter 3: Creating Addressable Revenue
1. Stephen Prentice. “The Five Styles of ‘Free’: Emerging Business Models Threaten Significant Disruption.” Gartner Inc. March 11 2011.
2. Paid Content.org. “LinkedIn Earnings Up As Membership Hits 120 Million And Mobile Usage Soars.” August 5, 2011. http://paidcontent.org/2011/08/05/419-linkedin-earnings-up-as-membership-rises-16-to-115-8-million-users/
3. Dave Bent, United Stationers, Inc. an interview with Mark P. McDonald on February 1, 2012.
4. Robert Docters., Michael Barzelay., John G. Hanson., and Cecilia Nguyen. Contextual Pricing: The Death of List Price and the New Market Reality. (New York: McGraw-Hill) October 19, 2011.
5. Kevin Clark. “Game Changer: NFL Scrambles to Fill Seats.” Wall Street Journal. July 2, 2012.
6. Robert Docters., Michael Barzelay., John G. Hanson., and Cecilia Nguyen. Contextual Pricing: The Death of List Price and the New Market Reality. (New York: McGraw-Hill) October 19, 2011.
Chapter 4: Creating Digital Disruption
1. Based on an interview with, and materials from, the Harry Fox Agency, September 2011.
2. Clayton M. Christensen, and Michael E. Raynor. The Innovator’s Solution: creating and sustaining successful growth. (Cambridge MA: Harvard Business School Press) September 2003.
3. Dave Bent, United Stationers, Inc. an interview with Mark P. McDonald on February 1, 2012.
Chapter 5: Finding the Right Digital Edges
1. Mike McDonnell and Matt Bonnes, IONX, Inc. an interview with Mark P. McDonald on November 16, 2011.
2. David Pouge. “Pay by Voice? So Long, Wallet.” The New York Times. July 18, 2012.
3. Hung LeHong, a conversation with Mark P. McDonald on September 5, 2012.
Chapter 6: Automating With Digital Technology
1. Mark P. McDonald and Dave Aron. “Re-Imagining IT: 2011 CIO Agenda.” Gartner Inc. January 16, 2011.
2. See SFPark.org for details of the solution operating in the Mission Bay Area.
3. Louis Trebino and Alison Voetsch, The Harry Fox Agency, telephone conversation with Mark P. McDonald on September 27, 2011.
Chapter 7: Applying Digital to Change Resource Requirements
1. Bill Howard. “Self-driving Google cars: 300,000 miles, 0 crashes — if only your PC was as stable.” August 10, 2012. ExtremeTech.com
2. Jeff Mann. “Transform the Workplace with Focus on Bricks, Behaviors and Bits.” Gartner Inc. June 18, 2012.
3. Andy Stokes. “Future of Mine Automation in Surface Mining.” http://www.mineprofs.org
4. David Flynn “Jetstar launches in-flight iPad rentals: movies, TV, games, books.” November 8, 2011 on Australian Business Traveller http://www.ausbt.com.au
5. Joe Pollicino. “America Airlines rolls out in-flight Entertainment On Demand, lets you continue watching after you land.” August 3, 2011. http://www.engadget.com
6. Charlotte So. “Cathay gets ready for some light entertainment.” South China Morning Post. June 13, 2012 page B3.
Chapter 8: Accompanying Digital Resources to Support New Experiences
1. JD Powers and Associates. “Achieving Excellence in Customer Service: The Brands That Deliver What U.S. Consumers Want.” February 17, 2011.
2. Mark P. McDonald and Dave Aron. “Amplifying the Enterprises: the 2012 CIO Agenda.” Gartner Inc. January 16, 2012.
3. Jon Stevens, CDW, in person interview with Mark P. McDonald on December 2, 2011.
4. The analogy refers to comparing the high touch service of an expensive jewelry store with the prices found at a discount retailer. A comparison outside the United States might be “Boutique service at a High Street price.”
Chapter 9: Augmenting Human Ability and Capacity
1. Mark Raskino. “Copenhagen Airport Uses Location-Based Technology for Competitive Advantage.” Gartner Research 15, November 2011. G00224639.
2. Joint Commission International Center for Patient Safety. (2006, September). Improving Handoff Communications: Meeting National Patient Safety Goal 2E. Patient Safety Link, 2(9).
3. Marty Miller, Children’s Hospital of Los Angeles, telephone conversation with Mark P. McDonald October 27, 2011.
Chapter 10: Abstracting Information, Behavior and Value
1. Bill Martin and Cynthia Martinez, Royal Caribbean Cruise Lines, telephone conversation with Mark P. McDonald on August 22, 2011.
2. Dave Bent, United Stationers, Inc. an interview with Mark P. McDonald on February 1, 2012.
Chapter 11: An Approach for Building Digital Capabilities
1. Jon Stevens, CDW, in person interview with Mark P. McDonald on December 2, 2011.
2. Bower, B. and Sikes, S. “Minding Your Digital Business.” McKinsey Quarterly, May 2012.
Chapter 12: Diverse Teams Create Powerful Digital Solutions
1. Mark P. McDonald, Andy Rowsell-Jones, and Jeff Cole. “Digitalizing Business,” Gartner Inc., April 15 2012.
Chapter 13: Innovating the Organization for a Digital Edge
1. Dave Bent, United Stationers, Inc. an interview with Mark P. McDonald on February 1, 2012.
2. Dave Bent, United Stationers, Inc. an interview with Mark P. McDonald on February 1, 2012.
Chapter 14: Road Map for a Digital Edge
1. Eric Brynjolfsson and Andrew McAfee. Race Against the Machine: How the Digital Revolution Is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy. (Lexington, MA: Digital Frontier Press) January 23, 2012.
2. Dan Ariely. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. (New York: Harper Perennial) February 19, 2008.
3. Jonah Lehrer. How We Decide. (New York: Mariner Books) January 14, 2010.
The Story of the Book
1. Nicholas Negroponte, Being Digital (New York: Vintage) January 3, 1996.
2. Eric Brynjolfsson and Andrew McAfee. Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy (Lexington, MA: Digital Frontier Press) January 23, 2012.