20 Belgium

It is often said that Belgium is not a country, but a compromise. Belgium was created in 1830 when the Catholic provinces of the Low Countries that had achieved independence from Spain in the seventeenth century broke away from the Calvinist north. Basically Belgium is two nations—a Flemish-speaking one in the north and a French-speaking one in the south. The two groups do not like each other, particularly since the balance of power is currently passing from the formerly mine-rich French speakers (Walloons) to the nouveaux riches and numerically superior Flemish, who are developing the hinterland of Antwerp, Europe’s second largest port. To complicate matters further, the city of Brussels is a predominantly French-speaking enclave in Flanders, and a German-speaking minority lives along the German border. In Brussels rival linguistic groups occasionally take down street signs in the offending language in the middle of the night.

Political compromise has been reached by the appointment of three prime ministers—Walloon, Flemish and Belgian. Parochial squabbles are numerous, but bad tempers rarely escalate into violence. With 66 ministers in the government and political divisions along linguistic lines, you can easily envisage the Belgian capital as a bureaucratic nightmare. As if this were not enough, Brussels has also been appointed the effective capital of Europe; 25 percent of its residents are well-paid bureaucrats from other countries.

Most Belgians are friendly, hard-working people characterized by an absence of dogma and strong opinions and an earnest desire to earn good money with the minimum of fuss. The Belgians worked hard to realize a Franco-German dream—the union of Europe—and their Europeanization may have contributed to their relative facelessness compared to other nationalities.

Yet Belgium, in spite of her smallness, has the 19th biggest economy in the world, ahead of such countries as Sweden, Austria, Turkey, Denmark and South Africa, not to mention Asian tigers such as Hong Kong and Singapore. Belgium’s output almost equals that of exporting powerhouse Taiwan, which has twice her population. In GDP per capita, Belgium also ranks 21st in the world.

An industrial Mighty Mouse, Belgium is hard to evaluate in terms of its cultural influence on Europe and the rest of the world. The impact of its biculturalism is diminished by the fact that the intense rivalry tends to neutralize the effect of both sides. There is no such thing as a single Belgian national cultural profile.

Culture

Values

conservative

royalist

European-oriented

nonchauvinist

intellectual humility

common sense

avoidance of dogmatism

flexibility

compromise

avoidance of confrontation

Contrasting Flemish and Walloon values can be described as follows:

Flemish

Walloon

egalitarian

authoritarian

consensual decision making

autocratic decisions

approachable bosses

large power distance

delegation of responsibility

little delegation of power

relaxed relationships

vertical structure

few status symbols

status symbols important

dislike speaking French

French speakers

upwardly mobile

conscious of rank

Concepts

Leadership and Status

Flemish

Walloon

Bosses are relaxed and low-key. Responsibility is delegated downward to a considerable degree.

Leadership is exercised in a manner close to that of the French, where all final decisions rest with the boss.

Titles, perks and other status symbols are less important than salary. Authority is normally based on competence.

Rank is important and is demonstrated by car, office space, carpets, job title, furniture and parking space.

Punctuality is considered normal. Time should not be wasted

Walloons consider themselves more punctual than the French.

Cultural Factors in Communication

Flemish

Walloon

Communication Pattern

Communication is informal, and the boss mixes with staff and often acts on their ideas as well as his or her own. Facts are seen as more important than theories.

Communication goes through official channels as there is a definite hierarchy in place. Walloons are more imaginative but avoid rhetoric in favor of a toned-down style.

Listening Habits

Flemings listen to each other “in a circle.” They are attentive, as the end result is likely to be an amalgamation of all ideas put forward. Everyone should know the strategy.

Meetings are for briefings, so subordinates tend to listen to superiors rather than the other way around. Staff don’t always know what the strategy is.

Behavior at Meetings and Negotiations

You will normally be dealing with a group. The Flemish are nonassertive and welcome compromise. If you are really looking for solutions, there is a good chance of an agreement. They have a pragmatic bent and a calm style. Like most people from small countries, they are adaptable. The bottom line tends to dominate strategy. All members of the group are expected to show competence—nobody has a free ride.

Walloons are less grandiose and obstinate than the French, largely because they do not have an unswerving belief that they know better than others. You will not be dealing with a group but largely with the manager or delegation leader. His views must be analyzed, and he will also be accountable. He is expected to have charisma but should also show humility at the right times.

Manners and Taboos

The most important taboo is speaking French. Others are arrogance, over-assertiveness and pulling rank. They resent having been the lower classes in the past and are still rather annoyed at Brussels being a French-speaking enclave in the middle of Flanders.

Walloons resent being viewed as rather slow-witted French people and dislike the French tendency to make jokes at their expense. They are, however, slower than the French in speech and appear to other Latins to be rather plodding and deliberate.

How to Empathize with Belgians

Make it clear that you know that Flemings are not Dutch and that Walloons are not French. The main difference between the two groups is the question of consensual decision making versus hierarchical style, so you should adjust your approach accordingly.

Belgians of both persuasions will be looking for certain qualities in you: pragmatism, profit-mindedness, flexibility, willingness to compromise and the ability to respect the integrity and creativeness of a small country. Belgians are very European and assume that you share some of their enthusiasm for Europe (if you are in the EU).

MOTIVATION

KEY

The ability to compromise

Cross-century mood

Image Belgians worked hard to help realize the union of Europe and are more committed to this than most EU nations.

Image There is some doubt about the future of national unity (among Flemish and Walloons), but this is currently on a back burner.

Image In the meantime, Brussels is the capital of Europe.


Motivating Factors

Image Show a certain amount of conservatism with both Flemings and Walloons.

Image Show you know how to achieve solutions through compromise.

Image Adopt a gradualist approach to problems in general.

Image Demonstrate intellectual humility.

Image In most situations resolve things through common sense.

Image Show flexibility if deadlock threatens.

Image Be enthusiastic about Europe (Belgians need it).

Image Acknowledge Belgium’s economic achievements in spite of her small size.

Avoid

Image Too much dogma.

Image Criticizing the monarchy.

Image Direct confrontation.

Image Discussion of politics (it is complicated).

Image Any sign of temper.

Image Being over-opinionated.

Image Discussion of religious or language issues.