EXAMPLES

All audio and video examples referenced in the text can be found at The Sounds of Capitalism website, www.soundsofcapitalism.com.

1.1.Eveready Hour with Martha Copeland, broadcast excerpt, 1928

1.2.Clicquot Club Eskimos: “Clicquot Club Foxtrot,” 1926

1.3.Roxy and His Gang, 17 September 1928

2.1.The Fleischmann’s Yeast Hour, opening excerpt, 19 December 1935

3.1. Billy Murray, “In My Merry Oldsmobile,” 1907

3.2.Billy Murray, “Under the Anheuser Bush,” 1904

3.3.The Happiness Boys, “How Do You Do?,” 1925

3.4.The Interwoven Pair, late 1920s

3.5.Singin’ Sam, the Barbasol Man, “Barbasol, Barbasol,” ca. 1943

3.6.The Jell-O Program, theme song, 1930s

3.7.“Tastyeast Is Tempting,” early 1930s

3.8.“Hurrah for the Wonder Bakers!”

3.9.“The Cantor Cantata”

3.10.The Life and Love of Dr. Susan, opening, 1939

3.11.The Life and Love of Dr. Susan, closing, 1939

3.12.The Wheaties Quartet, “Have You Tried Wheaties?,” 1926

3.13.Alan Bradley Kent and Austen Herbert Croom-Johnson, “Pepsi-Cola Hits the Spot,” 1939

3.14.Johnny Fosdick and Orchestra, Anita Boyer, vocals, “Swinging the Jingle,” 1940s

3.15.Pepsi and Pete cartoon, ca. 1940

3.16.Pepsi barn dance, 1950s

3.17.Mack Shopnick, “Chiquita Banana,” 1944

3.18.“Chiquita Banana” theatrical commercial, 1947

3.19.Chiquita Banana, “opera rumba,” Alec Templeton Show, 2 June 1946

3.20.“Chiquita Banana,” 1999

3.21.Consolidated Cigar, 1951

3.22.“Brylcreem,” 1950s

3.23.Pepsodent: “You’ll Wonder Where the Yellow Went,” 1950s

4.1.“L-A-V-A,” 1944

4.2.Gillette: “To Look Sharp,” 1953

4.3.“My Beer Is Rheingold,” mid-1950s

4.4.Ford: “Backseat Blues,” 1958

4.5.McDonald’s: Gladys Knight and the Pips, “You! You’re the One!,” mid-1970s

4.6.McDonald’s: “You! You’re the One!,” Sid Woloshin Inc., late 1970s

4.7.U.S. Army: “Be All You Can Be,” 1986

4.8.Chevrolet: “Heartbeat of America,” 1987

5.1.“Standin’ on the Corner Watchin’ All the Fords Go By,” mid-1950s

5.2.Diet Pepsi: “Girl Watchers” radio commercial, September 1966

5.3.Meow Mix: “Meow, Meow, Meow, Meow,” 1976

5.4.Kodak: “Turn Around,” 1961

5.5.Burger King: “Aren’t You Hungry?,” 1981

5.6.Nabisco: Crispy Thins, 2002

5.7.IBM: “Hip Hop Guys,” 2002

5.8.IBM: “The Rockers,” 2002

5.9.Snickers: “Happy Peanut Song,” 2006

6.1.7Up, 1960

6.2.“Pepsi. For Those Who Think Young,” early 1960s

6.3.“Things Go Better with Coca-Cola,” the Limeliters, 1964

6.4.“Things Go Better with Coca-Cola,” Petula Clark, 1966

6.5.“Things Go Better with Coca-Cola,” Ray Charles, 1967

6.6.“Things Go Better with Coca-Cola,” Aretha Franklin, 1968

6.7.“Things Go Better with Coca-Cola,” the Fifth Dimension, 1969

6.8.“Come Alive! You’re in the Pepsi Generation,” 1964

6.9.Pepsi-Cola: “Taste That Beats the Others Cold,” the Turtles

6.10.Pepsi-Cola: “Taste That Beats the Others Cold,” the Four Tops

6.11.“The Pepsi Generation,” 1969

6.12.Pepsi-Cola: “You’ve Got a Lot to Live,” Johnny Cash, 1970

6.13.Pepsi-Cola: “You’ve Got a Lot to Live,” B. B. King, 1970

6.14.Pepsi-Cola: “You’ve Got a Lot to Live,” Odetta, 1970

6.15.Pepsi-Cola: “You’ve Got a Lot to Live,” Tammy Wynette, 1970

6.16.Pepsi-Cola: “You’ve Got a Lot to Live,” Three Dog Night, 1970

6.17.Pepsi-Cola: “You’ve Got a Lot to Live,” B. J. Thomas, 1971

6.18.Pepsi-Cola: “You’ve Got a Lot to Live,” Roberta Flack, 1971

6.19.Coca-Cola: “Hilltop,” 1971

6.20.Yardley Black Label, 1966

6.21.Alka-Seltzer: “No Matter What Shape Your Stomach’s In,” 1964

6.22.Teaberry Gum: “The Teaberry Shuffle,” 1960s

6.23.Crocker Bank, 1969

6.24.“When You Say Budweiser, You’ve Said It All,” 1970

7.1. Pepsi-Cola: Michael Jackson, “Billie Jean,” 1984

7.2.Pepsi-Cola: Michael Jackson, “Bad,” 1987

7.3.Run-D.M.C., “My Adidas,” 1987

7.4.Nike: The Beatles, “Revolution,” 1987

8.1.Volkswagen: Nick Drake, “Milky Way,” 1999

8.2.Mitsubishi: “Fun,” Wiseguys, 2001

8.3.Mitsubishi Eclipse: “Days Go By,” Dirty Vegas, 2002

8.4.Volkswagen: Ben Neill, “Nite, Nite,” 2000

8.5.Sting for Jaguar, 2000

8.6.Coors Light: “Love Songs,” 2002

8.7.Céline Dion for Chrysler Pacifica, 2003

8.8.Coca-Cola: “Real Compared to What,” 2003

8.9.Sprite: “Liquid Freedom,” 2005

8.10.Sprite ReMix: “Rethink,” 2003

8.11.Jason Harper’s winning McDonald’s remix, 2008

8.12.Gwen Stefani for Hewlett-Packard, 2007

8.13.Wrigley’s Doublemint Gum, 2008