Absenteeism, 390
Absent-minded conduct, 289
Absolution, 354
Accidental contingencies. See Superstition
Achievement, sense of, 72
Acquired drives, 152
Acquitted, 317
Acting, 120
Activity, 155
Acts, 93
Adaptation of emotional effects, 208
Adjustment, personal, 373
Adventures of the Black Girl in her Search for God, 50f.
Advertising, diversified control in, 441
Aesop, 7
Affection, as generalized reinforcer, 78
Age, as independent variable, 156
Agencies. See Controlling agencies
Aggressiveness, 200, 202, 302, 373
Agoraphobia, 166
Aid, physical. See Physical restraint
Alcohol, 152, 230, 237, 320, 363f.
Alcoholism, cures for, 56, 173f., 236
Algebraic summation, 218f.
in self-control, 240
Allergy, 363
Alliteration, 212
Allport, Gordon W., 194
Amusement, 163
Analgesics, 237
Analysis, functional, 35ff.
of complex cases, 204–224
of stimuli, 130ff.
Anarchy, 439
Anesthesia, hysterical, 365
Anesthetics, 237
Animal research, 38
Annoying consequences, 82
Annoying stimuli, 171
Anorexia, 148
Anti-social personality, 287
Anxiety, 168, 178–181, 362, 374
and anticipation, 180
not a cause, 180f.
Aphasia, hysterical, 365
Aphrodisiacs, 237
Appetizers, 237
Approval, as generalized reinforcer, 78
Archeology, 15
Aristotle, 373
Art, and fantasy, 271
emotion in, 169
in personal control, 315
Art, creative, 253f.
Artistic training, 118
Assault, 339
Association of ideas, 279f.
Assonance, 212
Astrology, 24
Atheism, 360
Atoms of behavior, 94
Attention, 122ff.
Attention as generalized reinforcer, 78
Audience, the nonpunishing, in psychotherapy, 370
Authority, justification by appeal to, 328
Automatic writing, 289
Aversion, 171–175
and deprivation, 172
Aversive self-stimulation, 366
Aversive stimuli, conditioned, 173ff.
in personal control, 317
in recall, 245
in self-control, 236
supplementing fixed-interval reinforcement in industry, 388
Avoidance, 176ff.
Awareness, 88
lack of, 288ff.
“Bad,” defined, 324
Barbara celarent, 250
Barchester Towers, 223
Bargain, 394
Barter, 393
Beauty, 417f.
Behavior, as scientific subject matter, 14
Blackmail, 393
Blame, 351
Blends, 213
Body types, 25
Bonus, 389
Boredom, 362
Boyle’s Law, 204
Bravado, 366
Breathing, 115
Bribe, 393
Bridgman, P. W., 12
Briggs, Dean, 211
Buridan’s ass, 244
Buying and selling, 393f.
By-products of control of behavior, 359
emotional, 361f.
operant, 363f.
Caffeine, 237
Cannon, W. B., 142
Capital, 400
Capital punishment, 343
Carroll, Lewis, 213
Casual observation, 37
Catching someone’s eye, 303
Catharsis, 373
Causes of behavior, 23ff.
conceptual, 31
inner, 27ff.
neural, 27ff.
popular, 23ff.
psychic, 29ff.
Censorship, 354
Chaining, 224
“Chance,” 136
Chesterfield, Lord, 321
“Choosing a value,” 432
Churchill, W., 438
Civil disobedience, 360
Clans as behaving units, 311
Claustrophobia, 166
Clinical observations, 37
and the environment, 129
Cloister, 354
Cocaine, 320
Codes, legal, 338f.
Coleridge, 45
Color, as property of stimuli, 133
Color-blind, 269
Combined ratio and interval schedule, 300f., 389
Command, 338
self-, 236f.
Complex, 146
Complex cases, analysis of, 204–224
Composing, 270
Compulsions, 364
Conceptual causes, 31
Conditioned reflexes, 50–58, 279
motivation in, 149
practical use of, 56ff.
range of, 56ff.
Conditioned Reflexes, 53
Conditioned reflex theory, 56
Conditioned reinforcers, 76
Conditioning, operant. See Operant conditioning
Conditioned seeing, 266–270
Conditioning, respondent or Pavlovian. See Respondent conditioning
Confession, 367
Conforming behavior, 416f.
Congenital defects, 269
Consent of the governed, 336
Consequences of behavior, 59
Contingencies of reinforcement, 84f., 108f.
pointing up, 319
Continuity of behavior, 91ff.
Continuity of memory, 288
Control, control of, 442
denial of, 438
diversification of, 440
group, 323–329
implicit in a functional analysis, 227
problem of, 437–446
refusal of, 438
Controlling agencies, 333ff.
Controlling environment, 129–140
Copernican theory, 7
Coughing, 115
of government, 346ff.
of religion, 358
of psychotherapy, 383
of education, 411
Counterirritant, 171
Covert behavior, 263f., 282, 288
Cradle board, 425
Credit, 396
Crime and Punishment, 366
Cross-modal induction, 136
Crystal ball, 251
Culte du mot, 287
Cultural character, 424f.
Culture, 419
design of, 426–436
Culture and control, 415–425
Cursing, 318
Customs, 415
Cyclic changes in behavior, 155f.
Damning, 318
Dante, 353
Dare, in personal control, 174, 317
Deaf-mutes, 282
Deafness, functional, 365
Death penalty, 343
Decision, making a, 242ff.
Delay in discriminative contingencies, 126
Deliberate action, 110f., 342f., 428
Deliberate control, 313
Deliberation, 244
Delight, 127
Delinquent behavior, 284
Delusions, 366
Demand, 308
Deprivation, and aversion, 172
and satiation, 141–159
in control of a “self,” 285
in control of operant behavior, 68
in economic control, 394
in personal control, 319
in problem solving, 252
in psychotherapy, 369
in religious control, 354
in self-control, 234f.
Designing a culture, 426–436
Desire, 146
Despotism, a possible safeguard against, 443
Determining tendency, 62
Deterrent, punishment as a, 340, 342
Developmental schedules, 156
Deviant behavior, 417
Diagnosis, 368
Differential reinforcement, 95–98, 389f., 407f.
Discouragement, in extinction, 72, 77
Discrimination. See Operant discrimination
Discriminative behavior, responses to one’s own, 264ff.
Discriminative repertoires, 116–122
Discriminative stimuli, 107
use of, 109f.
in controlling a “self,” 285
Dismissal, threat of, 388
Disobedience, civil, 360
Disposition, 169
Distortion of verbal behavior, 212
Diversification of control, 440
Divine Law, 341
Domination, 153
Dostoevski, 366
Drawing from copy, 117f.
Dread, 362
Dreams, day, 271–276 passim, 377
Dreams, while asleep, 293, 368, 377
Drill, 402
Drive, 143ff.
in conditioned responses, 149
interrelated, 152f.
not a physiological state, 145
not a psychic state, 145
not a stimulus, 144f.
not simply a state of strength, 146
practical use of, 146
questions concerning, 148–154
strongest, 154
Drugs, and emotion, 169
and motivation, 147
effect upon personality, 286
effect upon self-knowledge, 290
in personal control, 320
in psychotherapy, 374
in religious control, 355
in self-control, 237
Duty, 190
Dynamic symmetry, 254
Dynamisms, Freudian, 375, 376–378
Echoic behavior, 210
Economic agency, the, 400
Economic control, 384–401
counter-control of, 400f.
Economic man, 399
Economics, 398f.
Economic value, of goods, 394
of labor, 391
Education, 402–412
Educational agency, the, 403f.
techniques of, 403ff.
countercontrol of, 411
Educational reinforces, 80
Elect, 23
Effect, Law of, 60
Elation, 180
Elements of response, 94
Elicitation, 64
Embarrassment, 163f.
Emission vs. elicitation, 102
and culture, 422
and intellect, 209
as predisposition, 162
in control of a “self,” 285
in extinction, 69
in personal control, 320
in self-control, 235f.
language of, 259
not a cause, 167f.
operations in field of, 264
practical use of, 169f.
Empathy, 301
End-organs, 131
English Law, 341
Entertainment, as reinforcement, 75, 315
emotion in, 169
thinking in, 253f.
Environment, the controlling, 129–140
importance of, 129
Episodes, social, 304–311
Episodes, verbal, 307f.
Erewhon, 5
Ethical control. See Group control
Ethical issues in governmental design, 444
Ethics, 328
Ethnology, 15
Etymology, 136
Evolutionary explanation, 54, 83, 90, 141f., 163f., 173
Excitatory potential, 62
Exercise, in education, 402
Exercise, physical, 142
Exhibitionism, 78
Exorcism, 374
Expectancy, 126f.
Experimental science, contributions of to practice, 435
Expiation, 354
Expression of emotion, 161
Exteroceptive stimuli, 261
in self control, 238
Extra-economic factors in industry, 39
Eye movements, 123
Factors, 203
Families, as behaving units, 311
Fate of the individual, 446
Fatigue, reflex, 48
Feelings, 82
Fencing, 121
Field observations, 37
Fixed-interval reinforcement, 100, 387
Fixed-ratio reinforcement, 102, 385
Flexion reflex, 54
Fly, orbit of a, 20
Folk etymology, 213
Following, leading and, 305, 425
Forgiveness, 317
Formal prompt, 213f.
Formal suggestion, 213f.
Freedom, as justifying governmental control, 348, 430, 447
threat to, 6
under economic control, 391
Free economy, 439
Free society, 440
Free will, 116
Frequency of behavior, 62
Freudian concepts, 29, 152. See also names of specific concepts
Freudian forgetting, 222
Freudian slip, 378
Freud, Sigmund, 12, 30, 132, 153, 184, 200, 223, 284f., 293, 357, 365, 367, 370, 374f., 434
Friendly behavior, 302
Friendship, 309
Frustration, 164f., 200, 202, 207f.
Functional analysis, 35ff.
Functional deafness, 365
Functional relation, 23
Function vs. aspect, 194–203
Gambling, schedules of reinforcement in, 104, 396f.
Generalization. See Induction
Generalized reinforcers. See Reinforcers
Ghandi, 360
Goal, 87–90
Golden Rule, 310
“Good,” defined, 324
Goods, 384
Governmental agencies, 335–349
countercontrol of, 346
justification of, 348f.
opposed by psychotherapy, 371f.
Government and Law, 338–341
Gradient, generalization or induction, 133
Grandeur, delusions of, 366
Greatest good of the greatest number, 328
Gresham’s Law, 297f.
Grief, 160
Group, as behaving unit, 311f.
Group control, 323–329
Group mind, 311
Groups, behavior of people in, 296, 297–312 passim
Guitry, Sacha, 380
Habits, breaking bad, 234f.
Habit strength, 62
Habitual behavior, 289
Handel, 137
Hardness, scale of, 198
Harvey, William. 255
Heaven, 352f.
Hell, 352f.
Heredity, 26
Hermit, 359
Hindu religious practices, 354
Hint, 214
Historical knowledge, 408f.
Hitler, 40
Homeostasis, 142
Human bondage, 300
Human nature, 421
Hunger, 143
Hush money, 393
Hysterical anesthesia, 365
Hysterical illness, 381
Hysterical paralysis, 365
“Idea,” having an, 252f.
Ideas, originality in, 254ff.
Identical elements, 94
Ignorance of the law, 339
Illegal behavior, 337
Illness, feigning, 78
Imitation, 119ff. 210, 304, 311, 316, 395
Immoral behavior, 352f.
Incentive, 87
Incentive pay, 389
Incipient behavior, 263
Incompatible effects of variables, 218
Indeterminacy, principle of, 17
Individual differences, 75, 156ff., 195f., 422
Individual, fate of the, 446ff.
Individual, uniqueness of, 18
Induction, 152f.
cross-modal, 136
response, 93–95
stimulus, 132ff.
Inferno, 353
Innate behavior, 26, 111, 114, 119, 156
Installment buying, 396
Instinct, 157. See also Innate behavior
Instinct of the herd, 311
Institutions, educational, 404
Instruction, 410
Intellectual behavior and emotion, 209
Intelligence, 202
Intelligence tests, 197f.
Intensity of response, 97
Intention, 36
Interaction, unstable social, 308f.
Interest, as effect of reinforcement, 72, 74, 77, 106, 422
Intermittent reinforcement, 70, 79, 99f.
Interoceptive stimuli, 261
Interpretation of behavior, 88
of stimuli, 138
Interval reinforcement, 100ff.
Interviews, 368
Intraverbal behavior, 210
Introspective psychology, 29, 260
Introversion, 287
Intuition, 301
Inventory of behavior, 196f.
Involuntary behavior. See Voluntary behavior
I.Q., 198
Irrational behavior, 55
Itch, 259
James-Lange theory of emotion, 160
James, William, 160
Judeo-Christian theology, 284
Jurisprudence, 338f.
Justification of practices, of governmental control, 348f.
of group control, 328
of religious control, 358f.
Knee jerk, 49
maximized in education, 408
of consequences, 343
Laisser faire, 439f.
Lana, Francesco, 3
Lange, C. G., 160
Latency, 48
Law, 338–341
effect upon controllee, 339f.
effect upon controlling agency, 340f.
Law, government and, 333–349
Lawrence, D. H., 234
Leading and following, 305, 425
Learning, 59–65
Learning curves, 59ff.
Legal behavior, 337
Leonardo da Vinci, 40
Linnaean classification, 250
Literature, and fantasy, 270, 377
as reinforcer, 75
emotion in, 169
in personal control, 315
thinking in, 253f.
Lodge, Sir Oliver, 19
Logic, 250
Loneliness, 165
Looking, behavior of, 89
Lookout, 123
Lovesickness, 165
Luck, 352
Mach, Ernst, 13
Machines and living organisms, 46ff.
Magic, 350
Magnus, R., 224
Maintenance of behavior, 98–106
Man a machine, 46
Manipulation of a culture, 427
Manipulation of variables, 37
Mannerisms, 289
Manners, 415
Martyrdom, 82
Mathematics, 250
Maturation, 156
Maxima and minima, 329, 348, 358, 399, 408
Meaning, multiple, 210
Memory, repressed, 374
Mendelyeev, 250
Menstrual cycles, 155
Mental arithmetic, 273
Mental events, 276
Mental fatigue, 422
Mental health, 373
Migratory behavior, 156
Military research, 37
Military, the, 335f.
Mimicry, 119
Miser, 151
Models, scientific, 14
in circulation, 296f.
Mood, 169
in self-control, 236
Moodiness, 362
Moral behavior, 352f.
Morale as effect of reinforcement, 72, 77
as emotion, 320
Moral issues in governmental design, 444
Moral law, 445
Motivation, 143
as product of culture, 422
Multiple causes, 209–217
practical use of, 213
Multiple effects of a single variable, 205–209
Multiple meaning, 210
Multiple personalities, 284f., 374
Multiple variables in perception, 218
Narcissism, 202
National character, 311
Nations, as behaving units, 311
Natural vs. social science, 297
Nausea, conditioned, 174
Need for generalized reinforcers, 80
Need for punishment, 238
Need-gratification, 206
Needs, 143ff.
Negative hallucination, 365
Negative probabilities of response, 222
Nervousness, 364
Neural causes of behavior, 27
Neurology, 27
Neuropsychiatric disorders, 28
Neurosis, 373
Newton, Isaac, 11
Nonconforming behavior, 418
Nonpunishing audience in psychotherapy, 370
Novelists, 303
Numbers, calling a random series of, 211
Numerology, 24
Obsessions, 364
Occam’s razor, 280
Occupational therapy, 72
Odbert, H. S., 194
Old Adam, 284f.
“Old maid’s neurosis,” 217
Operant, 65
Operant behavior, 59–90
as voluntary behavior, 110f.
control of, 68
Operant conditioning, 62–69
and deprivation, 149
in personal control, 317
in psychotherapy, 369
in self-control, 237f.
Operant discrimination, 107–128, 134, 261
Operant extinction, 69ff.
Operant seeing, 270
Operationism, 281f.
Originality in ideas, 254
Oscillation in behavior, 219, 220, 244
“Ought,” 429f.
“Oversimplification,” 204f.
Pacing of behavior, 388f.
Passive resistance, 360
Paul, St., 354
Pavlovian conditioning. See Respondent conditioning
Perceiving, 140
Percept, 276
Perceptual world, 138
Periodicity in behavior, 155
Perjury, 339
Persecution, delusions of, 366
Personal adjustment, 373
Personal control, 313–322
Personality, 284f.
Persuasion, 243
Physical restraint and aid, 231f., 315, 318, 354, 360
of sensation, 280f.
Physique, 25
Piety, 358
Pigeon experiments, 66f., 120, 122f., 126, 132f., 208, 306
Pious behavior, 354
Playing music by ear, 118f.
Pleasant consequences as reinforcing, 81
Police, 335f.
Politics, practical, 336
Polls, opinion, 20
Possession, demonic, 374
Postural reflexes, 49
Practice, in education, 402
Precurrent behavior, 76
Predator and prey, 304
Predictions in terms of traits, 199ff.
Predispositions to behave, 62
Preparatory set, 128
in self-control, 239
Prey, predator and, 304
Pride in one’s work, 390
Private events in a natural science, 257–282
made public, 282
Probability of behavior, 32, 62
Problems and solutions, 246–252
Problems in stimulus control, 136ff.
Problem solving, 246–252
private, 273
Production lines, 388
Progressive education, 406f
Prohibition, 354
Projective techniques, 210, 216, 274, 289, 368
Propaganda, 315
Proprioceptive stimuli, 261
“Protection,” 393
Protestant reform, 360
Psychic causes, 29
Psychic events, 276
Psychoanalysis, 201, 287, 375. See also Freud and Freudian concepts
Psychograph, 201
Psychopathic personality, 284
Psychosomatic illness, 191, 363
Psychotherapy, 359–383
as a controlling agency, 367
as problem solving, 381f.
in lieu of governmental punishment, 344
in opposition to governmental and religious control, 371f.
Psychotic behavior, 380
Public events. See Private events
Punishment, 182–193
alternatives to, 191ff.
conflict generated by, 221
effects of, 183f.
governmental use of, 337
government defined in terms of, 335
in personal control, 318
in self-control, 238f.
need for, 239
self-, 378
therapy for effects of excessive, 370
unfortunate by-products of, 190ff.
Purgation, 373
Purity, 420
Purpose, 87–90
Races, as behaving units, 311
Racial types, 26
Rate of responding, reinforcement at specified, 105f.
Rationalization, 292, 366, 377
Ratio reinforcement, 102ff.
Reaction formation, 357, 365, 376
Reaction time experiment, 126
Reader, 212
Reasoning, 246f.
Recall, 245f.
Receptors, 281
Reflex action, 47f.
range of, 49f.
in personal control, 316
in self-control, 233f.
and deprivation, 149
at specified rates of responding, 105f.
delayed, 125
determining a “self,” 255
in economic control, 284f.
in education, 405
in personal control, 317
in psychotherapy, 380ff.
in self-control, 237
intermittent, 99f. See also Conditioned reinforcers, Differential reinforcement, Interval reinforcement, Negative reinforcers, Operant conditioning, Positive reinforcers, Ratio reinforcement, Variable-interval reinforcement, Variable-ratio reinforcement
Reinforcers, 72–75
conditioned, 76f.
generalized, 77–81
generalized, and deprivation, 150. See also Positive reinforcers and Negative reinforcers
Relations, responses to, 137f.
Religion, 350–358
Religious control, 350ff.
behavior resulting from, 355ff.
countercontrol of, 358
justification of, 358
opposed by psychotherapy, 371f.
techniques of, 352
Repertoire, 422
Repressed wishes and memories, 374
therapy for, 370
Request, 308
Resentment, 362
Resistance, 371
Resolution, 237
Respondent (or Pavlovian) conditioning, 65, 76
temporal relations in, 125
Response, 47
Responsibility, personal, 240, 341f., 447
Restraint, physical. See Physical restraint Retribution, 341f.
Revolt, 359
Revolution, political, 360
Rhyme, 212
Rhythm, 212
“Right,” as reinforcer, 182
“Right,” defined, 324
extended to customs and manners, 417f
in group control, 324
Robbery, 339
Robespierre, 40
Robinson Crusoe, 198
Rogers, Carl R., 438f.
Rorschach test, 274
Rules of conduct, 339
Rumford, Count, 52
Russian character, 424
Sailors, amusements of, 309
Salvation, in justifying religious practices, 358
Sarton, George, 11
Satiation. See Deprivation
Satisfying consequences as reinforcing, 81
Schedules, developmental, 156
Schedules of reinforcement, 94–106, 385f., 396
in the social environment, 299
Science, characteristics of, 12
misuse of, 3
Science of behavior, 11
Science of human behavior, objections to, 17ff.
Sculpture, 293
Season of birth, 24
Seeing, as response, 140
conditioned, 266–270
operant, 270–275
Self-control, 227–241
and culture, 423
furthered by religious agencies, 356f.
in therapy, 380
private, 275
techniques of, 231–240
Self-determination, 227ff., 242
Self-knowledge, 261
absence of, 288ff.
and culture, 423
defective, 366
Self-observation, 260f.
Self, the, 283–294
as an organized system of responses, 285
relation to other selves, 286
unity of, 285f.
Sensation, 276f.
operational definition of, 280f.
physiology of, 280f.
Sensing, 140
Sensory processes, 131
Set, preparatory, 128
Sexual behavior, 142, 153, 187, 235, 272, 292f.
control of, 420f.
Sexual reinforcement, 84
Shame, in group control, 325
in personal control, 174, 187, 317
Shaping behavior, 91–98
“Sharp,” 136
Shaw, G. B., 50f.
Sheldon, W. H., 25
Shell shock, 28
Sheltered life, 354
Shock therapy, 374
“Should.” See “Ought”
Shyness, 365
Sibling rivalry, 376
Silence, putting on, 318
Sinful behavior, 352f.
Singing by ear, 118f.
Sit-down strike, 360
Skinner, B. F., 210
Slip, Freudian, 378
Slow-down, 360
Smile, dimensions of a, 301
Smooth muscles, 49
Sneeze, 111
Snubbing, 318
Social behavior, 297–312
Social conscience, 287
Social environment, 255, 298ff., 419
Social episodes, 304–311
Social reinforcement, 298ff.
Social psychology, 16
Social science, 297
Social stimuli, 301ff.
Solutions in psychotherapy, 382
Solutions to a problem, 247
Soporifics, 237
Sorrow, 163
Species differences, 75, 156ff.
Sphincter control, 115
Spontaneity, 48
Stalking, 304
Stamping in, 60ff.
Stamping out, 182
Statistics, 19
Stimuli, analysis of, 130ff.
interpretation of 138ff.
private, 261
Stimulus, 47
Stimulus control, defective, 365
traditional problems in, 136ff.
Stimulus manipulation, in making a decision, 243f.
in personal control, 316f.
in problem solving, 249f.
in religious control, 354
in self-control, 233f.
Stimulus-response formulae, 110
Stimulus substitution, 53
Story of a Cheat, 380
Strikes, 360
Striped muscles, 49
Stubbornness, 360
Subjective terms, 259
Submissiveness, as generalized reinforcer, 79
Sucking behavior, 373
Sugar as reinforcer, 84
Sugar-coating the pill, 233
Sulking, 262
Summation, algebraic, 218f.
Summator. See Verbal summator
Superstitution, 55, 84ff., 350f.
Surgery in psychotherapy, 374
Survival of a culture, 430f.
Survival value, of a culture, 434
of reflexes, 54f. See also Evolutionary explanation
Swaddling, 425
Syllogism, 250
Symbolism, 292f.
Sympathy, 163
Synesthesia, 268
System, scientific, 14
Taciturnity, 365
Taste, 417
Teasing, 299f.
Temporal relations between stimulus, response, and reinforcement, 125–128
Tendencies to behave, 62
Tennis, 121
Thematic probe, 215f.
Thematic suggestion, 213
Theories of human behavior, 333f.
Theory of the Leisure Class, 417
Therapy. See Psychotherapy
Thoreau, H. D., 360
Thorndike, E. L., 59f., 84, 183, 392
Thought, 276
Threat, 177
Thrill-seeking, 364
Tickle, 259
Time, as independent variable, 154ff.
Timidity, 164
Token reinforcers, 79
Totalitarian government, 21
Tolstoi, 18f.
Tone-deaf, 269
Toothache, 259
Topographical subdivisions of behavior as “selves,” 285
Topography of behavior, 93f.
Traits, 193ff.
not causes, 202
prediction in terms of, 199ff.
Transfer. See Induction
Trial and error learning, 64
Trollope, Anthony, 223
Truth serums, 320
Unconscious behavior, 111, 289
Unconscious thought, 252f.
Units of behavior, 94
Universality, 315
Unpleasant consequences, 81
Unpleasant stimuli, 171
Unstable social interaction, 308f.
Utopian thinking, 427
Value judgments, 428
Vandalism, 360
Variable-interval reinforcement, 102, 389
Variable-ratio reinforcement, 104, 389, 396f.
Variables controlling behavior, 31–35
with incompatible effects, 218
Veblen, Thorstein, 417
Vegetarianism, 235
Verbal behavior, 94, 95, 97, 210, 299, 408
covert, 264
Verbal Behavior, 210 (footnote)
Verbal episodes, 307f.
Verbal responses to private events, 258–261
Verbal summator, 215, 274, 289, 291
Virtue, 358
Virtuous behavior, 352f.
Volition, 110f.
Voluntary behavior, 110–116, 342f.
Wages, 385f.
Wants, 143f.
War and Peace, 18
Watt, James, 255
Wealth, 384
Wetterhorn, 137
Whittington, Dick, 214
Will power, 241
Will. See Voluntary behavior
Wish, repressed, 184
Wit, 377
Witchcraft, 351
Withdrawal symptoms, 364
Women in Love, 234
World within one’s skin, 257
study of, 280
Word association experiments, 210, 215
Word pictures, 270
Wordsworth, 45
Work level, 422
Writers’ cramp, 72
“Wrong,” as reinforcer, 182
“Wrong,” defined, 324
extended to customs and manners, 417f.
in group control, 325f.