Keuka College was founded in 1888 by the cooperative efforts of the Free Baptist Church, the Ball family, and local interests. The 160-acre Ketchum farm, 5 miles from Penn Yan on Keuka Lake, was purchased, lots were surveyed, and streets laid out. In 1891 the first building, later named Ball Hall, was dedicated and the Reverend George Ball was named president. Ball Hall was built from bricks made of clay found on the property.
By 1925 Keuka College had added two major buildings, a dormitory (Richardson Hall) to the left of Ball Hall, and an administrative building (Hegeman Hall) on the right. This photograph shows the location that the college’s founders sought, a rural setting along the lake amid vineyards, orchards, and woods.
The water tower was the “ladder” used to get this unusual photograph. The students spell out Keuka in front of Hegeman Hall on what appears to be a very cold winter day. The east branch of Keuka is reasonably shallow and usually freezes even if the rest of the lake does not.