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You can also use this metric to analyze the value of individual customers to the organization. To see how this works, do the following:

1. On a report page, create a table visualization.
2. Place the Customer column from R06_Table into the Values area of the table visualization.
3. Set the aggregation for the Customer field to Don't summarize.
4. Place the CLTV measure into the Values area for the table visualization.

We can now clearly see that customer 4 has the most potential value for the business, followed by customer 5. Note that the Total line for the table matches the value displayed in the previously created card visualization.