For more details on the functions in this recipe, refer to the following links:
- Funnel drop-off/abandonment rate: https://www.rohankapooronline.com/2008/01/funnel-drop-offabandonment-rate.html
- MAX: https://docs.microsoft.com/en-us/dax/max-function-dax
- COUNTROWS: https://docs.microsoft.com/en-us/dax/countrows-function-dax
- DIVIDE: https://docs.microsoft.com/en-us/dax/divide-function-dax
- FILTER: https://docs.microsoft.com/en-us/dax/filter-function-dax
- ALL: https://docs.microsoft.com/en-us/dax/all-function-dax