Contents

Five Secrets To Starting A Business

Nice Guys Can Finish First

The Weakest Link

Business Philosophy

Screw You, Goliath!

The Importance Of Not Being Earnest

The Perfect Pitch

The Opportunity Of Risk

If You Never Make Mistakes

The Customer’s Always Right

Brand Awareness

First Impressions Are Huge

To Win The War On Drugs

Science: The Last Frontier

Like A Fine Wine

What’s In A Name?

So, You Want To Be Ceo?

The Chinese Plate Trick

How To Bake An Entrepreneur

Change Is In The Air

Don’t Like The Second Opinion?

If I Could Do It All Over Again

More Walking And Talking

Accidents Happen

Reach For The Skies

Sustainable Energy

Selling Customers Is Easy

What Is Success?

When Going Walkabout

Surviving A Downturn

Rising Above It All

Living The Branson Life

Early Endeavours

Managing The Launch

A Shocking Revelation!

A Noose Around The Neck

Today’s Failure

Real Change For Good?

Great Customer Service

Can Bad News Be Good News?

Choosing A Partner

Invest In Your People

The Day The Music Didn’t Die

Social Services Redefined

Empowerment And Appreciation

Launching A Business

Keep An Eye On The Details

The Lonely Entrepreneur?

The Planet’s Problems

‘Let’s Shake On That’

Office Relationships

Earn Your Customers’ Trust

Strike Up The Brand

Sharing Life’s Lessons

Power To The People

Watching Your Waistline

What’s Better Than A Handout?

Home And/Or Office

Kick-Start The Economy

Rules Of The Road

School Of Hard Knocks

Acknowledgements