© 2020 Marco Bertini and Oded Koenigsberg

All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher.

Library of Congress Cataloging-in-Publication Data

Names: Bertini, Marco, author. | Koenigsberg, Oded, 1964– author.

Title: The ends game : how smart companies stop selling products and start delivering value / Marco Bertini and Oded Koenigsberg. Description: Cambridge, Massachusetts : The MIT Press, [2020] | Series: Management on the cutting edge | Includes bibliographical references and index.

Identifiers: LCCN 2019058447 | ISBN 9780262044349 (hardcover)

Subjects: LCSH: Customer relations--Management--Forecasting. | Customer services--Forecasting. | Consumer goods--Forecasting.

Classification: LCC HF5415.5 .B4837 2020 | DDC 658.8/12--dc23

LC record available at https://lccn.loc.gov/2019058447

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