Index
A
“Above My Pay Grade” space
Adaptation; to change
Adaptive professional brand (APB); aspirational elements, including; components of; crafting; credibility of, building; long version of your story; mission category; offering category; other elements; outlining; presentation category; short version of your story; and social media; tagline; workshopping
Albarracin, D.
Alternating the venue method, for turning failure into success
American job market
American Psychological Association
APB, See Adaptive professional brand (APB)
Applicant-to-job ratio
Archer, S.
Aspirational elements, including in APB
Attention schedule
Authenticity, and social media
B
Benefits package
Berg, H. S.
Bias, confirmation
Blog discussions, participating in
Brand leveraging, and social media
Brand-name recognition
Brand slogan, See Tagline
Brand statement
Brands, See also Adaptive professional brand (APB); corporate; defined; personal; professional
Brechan, I.
Brown, T.
Business-model transformation
C
Career ownership
Career path, taking ownership of
Caterpillar, and globalized workforce
Centerpiece skills; and the Fittest
Change: accepting; adaptation to; and the Fittest; sustaining; working with/influencing
Changing for Good (Prochaska)
Cisco, and globalized workforce
College graduates, and changing job market
Competitive differentiation; defined; goal of
Complacency, and sustaining change
Confidence
Confirmation bias
Conscious gratitude
Contract workers
Contrarian lines of questioning
Coping cards
Corporate brands
Counterproductive behaviors: managing; problem solving
Crises, seeing as insurmountable
Cultivation of skills; and adaptive professional brand (APB); centerpiece skill; counterproductive behaviors, managing; defined; differentiating skills; and the Finch Effect; niche exceptionalism; skill upgrades, brainstorming
D
Daga, V.
Darwin, C.
Decisive action, taking
Delivering on promises
Descriptors
Desmond, A.
Development skepticism
Differentiating skills; skill scorecard; upgrading
Differentiation, competitive
Digital presentation
Distraction-proof workspace
Dougherty, C.
Dovidio, J.
Doyle, A.
E
E-mail addiction, ending
Eagly, A. H.
Economic recovery
Emmons, R. A.
Entrepreneurial energy: building your organization using; and failure; and the Fittest; harnessing; to help meet role requirements; and job seekers; on-the-side entrepreneurial endeavors, benefits of; and productivity; using inside your organization; using outside your organization; value of; and your vocational comfort zone
Entrepreneurial, perception of term
Entrepreneurs: outsourcing by; requirements of
Expertise, sharing on social media
F
F-word, See Failure
Facebook; consistently using the same name; contact lists; content, deleting; content sharing; as digital space to promote conversation; fifteen-minute version of your professional story; filtering content; and the Fittest; “liking” something on; pictures, deleting; profile, cleaning up; profile content, reviewing; profile, filling out; profile page; profile picture; recommendations feature; removing a tag; status updates; tagline; two-minute version of your professional story; uploading pictures; wall, filtering; wall posts, removing; and your story
Facebook Marketing for Dummies (Haydon)
Failure: alternating the venue method; consequences of; embarrassment/anger about; and entrepreneurial energy; persistence method; recovering from; reworking strategies method; self-limiting beliefs about; starting over method; turning into success
Fifteen-minute story
Finch Effect; adaptation to change; defined; and evolution; strategies; understanding
Finches: adaptation of; Darwin's samples; elements of; niche exceptionalism; species; variations in
Fittest: and adaptation; adaptive professional brand (APB); asking questions; centerpiece skill; and change; and entrepreneurial energy; Facebook; helping others in their vocational journey; motivation to be a member of; online presence; personal definitions of success; sharing a professional story; and social media; tagline
FitzRoy, Robert
Follow-through problems
FourSquare
Frederickson, B.
Free Agent Nation (Pink)
Freelancers; and gig mindset
Full-time employees: cost of; kept in key positions; nontraditional workers replacing
G
Gates, B.
GE, and globalized workforce
Gig economy, rise of
Gig employment, objective of
Gig mindset; adopting; defined
Gigs, use of term
Goals, replacing to-dos with
“Golden Circle” theory (Sinek)
Google+
Gratitude
Great Depression (1930s)
H
Habits, getting feedback on
Hart, W.
Haydon, J.
Henslow, J. S.
Hewson, M. A.
Hilsenrath, J.
HMS Beagle
Hope, keeping alive
Housing bubble burst
Hummer, discontinuation of
I
In-person interview
Independent contractors
Industry experts, reaching out to
Industry-relevant fairs/shows/exhibits, attending
Industry-relevant network, joining
InsightSquared
Interests, sharing on social media
Internal voice, See Self-talk
J
Job loss, example of
Job market: changes to; contractor-based; crises; and job expectations; self-questions
Job mobility
Journey, See also Professional evolution; importance of; of professional evolution
Judson, B.
K
Kaka, N.
Kendall, K.
L
Lantham, G. P.
Leading a trend, downside of
Lee, F.
Lifestyle habits
Lindberg, M. J.
LinkedIn; consistently using the same name; contact lists; content sharing; as digital space to promote conversation; introduction, requesting; joining groups; profile; profile, filling out; profile picture; recommendations, soliciting; status updates; Summary section; unprofessional content, weeding out
Locke, E.
Locke, E. A.
Lost drive
M
Machlis, S.
Matuson, R. C.
Matyszczyk, C.
Mayo Clinic
McCullough, M. E.
McMillian, G.
Merrill, L.
Mission category, adaptive professional brand (APB)
Mission-focused tagline
Monitoring self-talk
Moore, J.
MySpace
N
National unemployment rate
Negative self-talk
Niche exceptionalism
Nine-to-five job market: demise of; replacement by gig employment; upward climb of
Nontraditional workers
O
Offering category, adaptive professional brand (APB)
On the Origin of Species (Darwin)
On-the-side entrepreneurial endeavors, benefits of
Online alias
Online profiles, and projection of value proposition
“Organization Man” era
Outlining, adaptive professional brand (APB)
Outsourcing; by entrepreneurs; to the global market; by small businesses; Web-based services
Overhead: and outsourcing; and part-time workers
Ownership: for how we live; of your career
P
Park, N.
Part-time workers; increase in use of
Persistence method, for turning failure into success
Personal brands
Personal success, defining
Personality-focused tagline
Perspective
Peterson, C.
Petrecca, L.
Physical presentation
Pink, D.
Positive attitude
Presentation category, adaptive professional brand (APB)
Prince (singing artist)
Problem-solving counterproductive tendencies
Prochaska, J. O.
Procrastination
Productivity: and entrepreneurial energy; skills, building; to-dos, replacing with goals
Professional brands
Professional evolution: challenges of; maintaining balance between comfort and discomfort; for ourselves and others; and perspective; perspective; resilience; self-care; and skill development; time management
Professional story
Professional value, identifying
Professionals, types of
Profile rebranding, social media
Psychological resilience; building up
Q
Questions, asking
R
Recession
Reisinger, D.
Resilience: building; change, accepting; decisive action, taking; defined; and gratitude; hope, keeping alive; moving toward your goals; and professional evolution; psychological, building up; seeing crises as insurmountable, avoiding; self-discovery, finding opportunities for; and skill development; tactics
Responsibility for your career
Reworking strategies method, for turning failure into success
Right questions: characteristics of; examples of; mulling over; reframing wrong questions to
Role-focused tagline
S
Self-care; defined; eating for energy; exercising the mind and the body; as foundational part of career strategy; habits; inadequate; rest/relaxation/recuperation; sleep; and stress
Self-deception
Self-discovery, finding opportunities
Self-talk; coping cards; monitoring/adjusting; negative
Seligman, M.E.P.
Sinek, S.
Skill development: approach to; confidence; implementing plans for; and professional evolution; and resilience
Skill upgrades: brainstorming; categories
Skills, cultivating
Small businesses, outsourcing by
Smith, N. F.
Social media; and adaptive professional brand (APB); asking questions of your network; and brand leveraging; building goodwill/connections via; communications; contact lists; features of; online alias; profile rebranding; profiles; quality over quantity; relationships, maintaining; relevance of; rewards returned by; sharing expertise; sharing interests; and target market; time-spent-to-rewards-gained ratio; transfer of knowledge; unofficial mentorship
Social networks, nurturing
Starting over method, for turning failure into success
Stephens, J. P.
Stossel, J.
Strategies, Finch Effect
Stress, and self-care
Success: defining/engendering through achievable goals; redefining
Survival of the fittest; and the American job market; and contractor-based global market; Finch Effect strategies; finches' ability to adapt; gig economy, rise of; outsourcing; personal success, crafting your definition of; professionals, types of; and slow recovery from recession; vocational Darwinism
Sustaining change: and complacency; in perspective and strategy
T
Tagline; for the Fittest; parameters for developing; and target market; using on Facebook; using on Twitter
Target market; and taglines
Taylor, K.
Temporary workers
Time management; distraction-proof workspace; e-mail addiction, ending
Tjan, A. K.
To-dos, replacing with goals
TweetDeck
Twitter; archiving of feed; background image; connections, making; consistently using the same name; contact lists; as digital space to promote conversation; lack of boundaries; notifications, setting up; profile picture; tagline; unprofessional content, weeding out
Two-minute story
U
Upgrading skills
Urquhart, M. A.
U.S. Census Bureau
V
V-Teams
Value-focused tagline
Value proposition; defined
Van Grove, J.
Variations
Vocational comfort zone
Vocational Darwinism
Vocational transformation, unexpected opportunity of
W
Wadhwa, V.
Walaszek, S.
Wang, J.
Web-based services, outsourcing
Web designer, hiring
Website: creating; and projection of value proposition
WebTV
Weight Watchers
Wessel, D.
Whyte, W. H.
Williams, J. R.
Willis, P.
Woolhouse, M.
Work habits
Work/life balance
Wright, J. H.
Wrong questions: characteristics of; reframing to right questions
Y
Your professional story: long version; short version
Z
Zuckerberg, M.
Zweig, J.