Superheroes go with children’s products like peanut butter and jelly—a perfect fit. However, when you combine comic book companies’ willingness to get whatever licensing money they can with the broad imagination of companies that want to sell whatever they can to kids, you end up with some unusual superhero products. Here are four of them.
1 Justice Jogger. When Kenner put out a line of DC Comics action figures, it also made vehicles to go with them. Naturally the makers wanted one for Superman as well. But the problem is, Superman is, well, Superman. He doesn’t need a car or a plane to do anything, and he especially didn’t need the Justice Jogger, a vehicle that was a chair whose legs gave it “power stepping action!” They do realize that one of Superman’s whole catchphrases is that he already can leap over tall buildings in a single bound and is faster than a speeding bullet, right? So why does he need a ma-chine to walk for him?
2 Batman squirt gun. Batman was everywhere during the 1960s when “Bat-Mania” reigned su-preme. One of the many, many toys he had was a squirt gun that, well, was unusual to say the least. The trigger was in Batman’s crotch. You had to squeeze his crotch to squirt liquid from his mouth…yeahhh. Not going to touch that one.
3 Beach Spider-Man. Until Disney purchased it recently, Marvel was owned by the toy company Toy Biz, so naturally Toy Biz released tons of Marvel merchandise. I don’t think anyone quite expected just how much, though. Beach Spider-Man is one of a line of toys that also consisted of Basketball Spider-Man, Baseball Spider-Man, Soccer Spider-Man, Safari Spider-Man, and Fireman Spider-Man. Crazy.
4 Super-Dictionary. In the 1970s DC produced a special dictionary called the Super-Dictionary, where their various characters would explain various words to kids. For instance, for the word “world,” they depict Supergirl looking at Earth from outer space and thinking, “I love this world. I love the Earth. Does the world know that? Do all the people on Earth know that?” Many of the entries are just as weird as that. The most famous, though, is definitely the definition for the word “forty.” It shows Superman’s archrival Lex Luthor dragging a large baker’s rack with forty cakes on it and the text reads, “When no one was looking, Lex Luthor took forty cakes. He took 40 cakes. That’s as many as four tens. And that is terrible.”
The sheer absurdity of this drawing has made it a popular joke all over the Internet.