NEAL SCHAFFER is an international authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. Founder of the marketing consultancy PDCA Social, Neal also teaches marketing to executives at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular global keynote speaker and has been invited to speak on four continents in more than a dozen countries, including conferences such as CES, CEBIT, MarketingProfs B2B Forum, Content Marketing Conference, and Social Media Marketing World. He is also the author of three other books on social media, including Maximize Your Social. With an engaged online audience of nearly half a million people, Neal is a sought-after thought leader to brands and celebrities worldwide.