UNDERSTANDING INFLUENCERS AND THE WAYS YOU CAN ENGAGE WITH THEM
The rise of social media and the development of our online personalities mean everyone has some online presence. An influencer is anyone with an audience and a platform, who has weight with their followers. Chances are you’re in touch with influencers more than you realize. The key to leveraging their influence is finding who fits with your message.
One question that often arises: “Why would an influencer want to work with me?” Mutual benefit. The influencer gets something from you, too. And it’s not always money. Selecting the right influencer is important. There’s a way to find out if what you and the influencer want are the same thing, and how you can work together to achieve goals for both of you.
Working with an influencer isn’t a one-time deal. As I like to put it: Influencer marketing is a marriage, not a one-night stand. A one-time campaign can bring quick results but the true power of engaging with an influencer, and the large-scale return, comes when you develop a relationship.