Contents

Welcome

Dedication

Introduction

Rule #1: Don’t Follow Your Passion

Chapter One: The “Passion” of Steve Jobs

Chapter Two: Passion Is Rare

Chapter Three: Passion Is Dangerous

Rule #2: Be So Good They Can’t Ignore You (Or, the Importance of Skill)

Chapter Four: The Clarity of the Craftsman

Chapter Five: The Power of Career Capital

Chapter Six: The Career Capitalists

Chapter Seven: Becoming a Craftsman

Summary of Rule #2

Rule #3: Turn Down a Promotion (Or, the Importance of Control)

Chapter Eight: The Dream-Job Elixir

Chapter Nine: The First Control Trap

Chapter Ten: The Second Control Trap

Chapter Eleven: Avoiding the Control Traps

Summary of Rule #3

Rule #4: Think Small, Act Big (Or, the Importance of Mission)

Chapter Twelve: The Meaningful Life of Pardis Sabeti

Chapter Thirteen: Missions Require Capital

Chapter Fourteen: Missions Require Little Bets

Chapter Fifteen: Missions Require Marketing

Summary of Rule #4

Conclusion

Career Profile Summaries

Acknowledgments

About the Author

Business Plus

Glossary

Newsletters

Notes