In keeping with the trend toward collaborative publishing projects, this book was copublished with Allworth Press and updated by EEI Press editors with the help of knowledgeable contributors who are also excellent writers. We thank them for their distinctive voices and perspectives.
MERRY BRUNS (Washington, DC), a nationally recognized content strategist, and Web writing and editing trainer since 1994, wrote about Web style and taking printed content online. Founder of ScienceSites Communications, she has been a consultant for BBC London, Porter-Novelli, the Centers for Disease Control, Harvard Medical School, the US Environmental Protection Agency, Accenture, the National Academy of Sciences, NASA/Goddard, Georgetown University, and the World Bank. Her Web site is sciencesitescom.com.
JESSICA DEGRAFFENREID (Memphis, TN) wrote about the expectations and preferences of the demographic called the millennials—tomorrow’s readers and communicators. A communications and media specialist, she is director of communications for Chi Omega, the world’s largest women’s fraternal organization. She has been a political communication strategist in the telecommunications, aerospace, global health, and environmental sectors.
MARY FUMENTO (Washington, DC) wrote about the future of the printed book and the impact of e-books on libraries, booksellers, writers, and booklovers. A librarian and Web developer, she specializes in electronic document management with an emphasis on Web technology. She is past president of DC Web Women and the founder of Webcaplib.org, a nonprofit professional organization that connects libraries with the digital world and educates them about new media.
AMY GAHRAN (Boulder, CO) the creator of the popular Web site Contentious, wrote about conversational media and how to mediate vital online communities. As a consultant, content strategist, and freelance writer-editor, she helps organizations and professionals raise a clear, strong voice in the public conversation, especially through resourceful use of online media. Her Web site is rightconversation.com.
ROY JACOBSEN (Fargo, ND) wrote about shaping information for maximum usefulness to its users. A part-time technical writer and freelance writereditor, he has been writing and editing for more than 20 years in a variety of fields, most recently software development, and is a contributing editor for The Editorial Eye. His Web site is rmjacobsen.squarespace.com.
LEE MICKLE (Alexandria, VA), an EEI Communications editor, coauthored much of the first edition (with Kathryn Hall) and helped update the new chapter on setting standards with proprietary style guidelines. She has written inhouse style guides for EEI clients and was an editor of The Copyeditor’s Guide to Substance and Style: Learn How to Find and Fix Errors in Text and Graphics, in Print and Online (EEI Press).
JANET MULLANY (Alexandria, VA) researched and wrote about the Eyetrack study of online reading patterns and the implications of the Internet for global literacy. An EEI Communications proofreader and bookseller, and assistant editor of The Editorial Eye, she has worked as an archaeologist, a classical-music radio announcer, and a performing-arts publicist. She writes historical women’s fiction for HarperCollins. Her Web site is janetmullany.com.
TAYLOR WALSH (Silver Spring, MD) wrote about Web 2.0, predicting that mediation (editing) will continue to play an important role in user-generated online content. The publisher of Lifepages.net, a healthcare media company, he has been a leading developer of innovative Web content and social networking services since the 1980s, and a journalist, writer, and editor in the United States and abroad. His Web site is taylorw.wordpress.com.
From EEI Press, Linda Jorgensen was project editor; Robin Cormier and Mary Fumento reviewed the manuscript; Lee Mickle, Judy Cleary, and Courtney Cox checked it; and Lee Ann Ragan indexed it.
From Allworth Press, headed by Tad Crawford, Derek Bacchus designed the cover; Susan Ramundo produced the layout; and Nicole Potter-Talling and Allison Caplin reviewed the manuscript.