Acknowledgments

The ideas in this book have been in the making for years. And the very best ones have been inspired, debated, and discussed with many people who are not directly referenced in the text.

First, we’d like to thank our publisher, John Wiley & Sons, Inc., who saw the potential of the idea and was willing to take a chance on three first time authors.

At Mutopo: Marina Miranda and Justin Levinson have helped not just to reflect on ideas, but also to test and understand their efficacy. At jovoto: Peter Gerber, Nathalie Sonne, and Conradin Mach-Sonnenberg, whose work with clients provided recommendations regarding writing inspiring briefs, and incenting and managing talent. And of course, our teams have supported us as we took the time to write and edit and re-edit.

Leland Nolan has helped to tirelessly review different legal terms offered across crowdstorming patterns and package them into recurring issues and themes. Saneel Radia helped to flesh out ideas and patterns in the fast shifting world of emerging marketing channels and shifting behaviors. Crowdstorming touches on a number of disciplines and each time we thought we’d found great referenced points, we could rely on Nick Gogerty to identify ideas and frameworks we had overlooked. He has always offered sound critique of any idea presented to him. Kristen Taylor, excellent ITP curriculum at NYU, forced much deeper thinking about how communities work and caused us to revisit some of the simplistic, content-focused ideas that seemed to be in vogue.

Finally, to our families: To Andrea, Max, and Oli who have tolerated Shaun’s constant obsession with this idea since he first struggled with his Berlin School of Creative Leadership thesis in 2009. To Linda and Sophia, who were flexible and supportive as Pete worked to translate his experiences at jovoto into the insights presented in this book. To Vera and Henri, who inspire Bastian every single day to build a values driven, sustainable business.