Index
ABtests.com
advocacy, in community management
Airbnb
Amazon.com
American Idol (TV show)
about
incentives and motivation used
mastery as motivator in
online spaces for
recruiting tactics
SMS, voting for via
success of
talent finding process of
transparency in voting and evaluation on
analytics, idea evaluation and
Android phones and systems
app development
Apple
Darwin open source products
delivering on promises
Google vs.,
incentives and motivation used
IP access and protection methods
iPhone
open source software used by
outside talent and app development
TV ads
Architizer
assets, in crowdsourcing
attention, as incentive
autonomy, as motivator
awareness, in recruiting
Baker, Gregg
bashing
BBDO
Benkler, Yochai
Betacup Challenge. See Starbucks Betacup Challenge
“Big Data”
biomimicry
Boston
Botsman, Rachel
Brainsaver skate helmet
Brain Tumor Foundation
Brandz survey
briefs and calls to action
awareness in recruiting and
characteristics of
coalition building and
detail deluge in, avoiding
evaluation criteria in
idea generation for
inspiring vs. instructing in
jargon in, avoiding
outcomes of, focus on
questions to ask
RFPs (request for proposals) and
storytelling, importance in
See also idea evaluation; idea generation
Brightidea
Brown, John Sealy
Bush, G. W.
Business Model Canvas
Business Model Generation (Osterwalder)
BuzzFeed
calls to actions. See briefs and calls to action
capital, in crowdsourcing
Carrefour
castles vs. ships mentalities
CEMEX
about
online spaces for
recruiting tactics
SHIFT platform
Chesbrough, Henry
Chicago Times-Herald
Cinematch
Cisco
cities
Boston city initiatives
as model for community management
New York City MTA campaigns
Clarke, Arthur C.
clear terms
in briefs and calls to action
for incentives
CNN
coalitions and partnerships
for accessing ideas
benefits and value of
building and developing
community management and resource sharing in
GE Ecomagination financial and technology partners
as incentive
Quirky + Target
resources, defined
roles of partners in
Threadless + GAP partnership
value contributed by
See also LifeEdited Design Challenge
coalitions and partnerships, types of
expert advisors
financial underwriters
media partners
online spaces and communities
production partners
Coase, Ronald H.
“co-creation”
collaboration patterns
in community management
online spaces and
in recruiting
search patterns vs.
collective choice
community management and
feedback from customers and
online spaces and
collective intelligence, notion of
Collins, Jim
communication
IP, confidentiality and strategies for
networks, in crowdsourcing
via wikis and discussion forums
See also coalitions and partnerships; recruiting
communities. See online spaces and communities
community, focus on
community management
cities as model for
coalitions and resource sharing in
crowds to communities
functions of
nesting and
recruiting tactics used for
roles for in interactive patterns
roles of managers
community managers pillars of
about
advocacy
cities as model for
collective choice
membership
monitoring
sanctions
support (conflict resolution)
value exchange
competition vs. cooperation
conflict resolution
“Connect and Develop” challenge
connectedness, notion of
consideration, in participant journey
consumer review sites
content sharing
byproducts of
storytelling and motivation to share
See also idea generation and access; social media networks
contracts, as incentive
contribution bands
contributions, understanding. See participant contributions
copycatting
Core77
as media partner and sponsor
recruiting tactics
corporate feeds
Cost Benefit analysis decision-making methods
Crispin Porter + Bogusky
crowdfunding
decision-making in idea evaluation and
sources of
crowds, valuing
crowdsourcing, defined
Crowdstorming Lifecycle
crowdstorming outcomes
crowdstorm process overview
coalition building
community management
idea generation and evaluation
incentives and motivation
intellectual property, confidentially and branding
meta
online spaces and communities
participant contributions, understanding
questions, asking
recruiting
value contributed by coalitions in
Cup Summit initiative
Cuusoo Social Creation Platform. See LEGO Cuusoo
Daily Mail newspaper
Daniels, Toby
DARPA Red Balloon Challenge
DARPA (United States Defense Advanced Research Project Agency)
coalitions and partnerships
direct testing examples
idea evaluation methods
incentives and motivation used
Network Challenge
online spaces for
recruiting tactics, testing
Darwin open source products
data, in crowdsourcing
data, sharing and protecting. See intellectual property (IP) and branding
debate, supporting
decision-making approaches
HIPPOs (Highest Paid Person’s Opinions) and
hybrid methods
online voting and crowds
organizational methods
summary of
transparency in contests and
Decision Tree analysis
Defense Advanced Research Projects Agency. See DARPA
Deloitte
Denuo
Drive: The Surprising Truth About What Motivates Us (Pink)
driverless cars
Drucker, Peter F.
Dylan, Bob
eLance
Electoral College
Emerald Technology Ventures
emotional intelligence
employees
as recruiting source
as trusted participants
engineers, motivating
equity investments, as incentive
evaluation criteria
in briefs and calls to action
fairness and transparency in
See also idea evaluation
existing communities
online spaces for
as recruiting source
experience
as incentive
in participant journey
expert advisors
as coalition partners
domain experts
for idea evaluation
external talent. See outside talent
Facebook
contribution monitoring via
like feature
as recruiting space
recruiting via
responses to content on
fairness
delivering on promises and
in idea evaluation
in incentives and motivation
feedback and voting
collaboration and integration patterns and
conflicts about, potential for
crowdsourcing in presidential elections
evaluating and rewarding
expert evaluation of
idea evaluation and customer feedback
monitoring
online voting approaches
transparency in evaluation and
valuing and rewarding
Fiechter, Alex
financial rewards, as incentive
financial underwriters, as coalition partners
flagging
Free Agent Nation (Pink)
Fry, Evan
Game-Changer, The (Charan and Lafley)
GAME (Good, Attention, Money and Experience) incentive framework
attention and recognition
experience
financial rewards and money
good
game mechanics and game-ification
GAP
“Make Great Together” message
online spaces for
Threadless + GAP partnership
GE Ecomagination Challenge
about
briefing process and questions
Business Model Canvas used for
coalitions and partnerships
financial and technology coalition partners for
idea generation and evaluation methods
incentives and motivation used
media partners
online spaces for
production partners for
recruiting tactics
GE (General Electric)
Immelt, Jeffrey
IP access methods
IP ownership rankings
open source software used by
Gegenhuber, Thomas
GE healthymagination challenge
geocaching
Georgia Tech
Germany, IP rights in
Get Satisfaction
Giffgaff
about
community involvement, focus on
community management
contribution monitoring methods
contributions and compensation, connecting
on customer empowerment
integration pattern, driving results with
online spaces for
recruiting spaces
results, revisiting
Goldcorp
about
Business Model Canvas used by
McEwen, Rob
online spaces for
open source and data sharing by
outside talent and resources used by
proprietary infrastructure
recruiting tactics
Good Day Monsters
good (doing good), as incentive
Google
Android phones and systems
Apple vs.
contributions and signals, valuing
delivering on promises
idea generation and evaluation methods
IP access and protection methods
IP ownership rankings
open source software used by
outside talent and app development
robot and driverless cars
Google Plus
GPS (Global Positioning Systems)
Grant, Adam
Hagel, John, III
Halfbakery.com
Hanna, Jim
Havas
healthymagination challenge
Heath, Dan and Chet
helmet design contest. See Triple Eight
Here Comes Everybody (Shirky)
high potential participants
Hill, Graham
HIPPOs (Highest Paid Person’s Opinions)
Hotz, George
Howe, Jeff
HP (Hewlett-Packard)
Huffington Post
human motivation
Hutter, Jackie
hybrid decision-making models
IBM
idea evaluation
decision makers, selecting
decision making and crowdfunding
decision-making approach summary
decision making by crowds
evaluation criteria, in briefs
expert evaluation
feedback from customers and
HIPPOs in, avoiding
hybrid decision-making models for
online spaces and
popularity contests and peer reviews
testing ideas, timing for
transparency fairness in
idea generation and access
in briefs and calls to action
innovation, as social process
IP protection tactics and
proposing and listening for
reactions to, learning from
as work
ideas, defined
Ideation Challenges
“If You See Something, Say Something” campaign
Imagine: How Creativity Works (Lehrer)
Immelt, Jeffrey
incentives and motivation
connection, power of
delivering on promises and
elements of
GAME framework for
human motivational forces
inside organizations
for outside talent
participants, commercial expectations of
participation, motivation methods for
for supporting roles
tracking and understanding
transparency and fairness in
types of
IndieGoGo
InnoCentive
about
coalitions and partnerships
community management
idea evaluation methods
Ideation Challenges run by
as incentive provider
incentives and motivation used
IP access methods used by
media partners
online spaces for
recruiting tactics
“Street Bump Challenge”
innovation, as social process
innovation management practices
“Innovation Quest” process
inspiration, in briefs
Instagram
Instructables
integration patterns
in community management
1–9–90 rule
online spaces and
in recruiting
intellectual property access methods
licensing
M&A and investment
ownership/beginning of challenge
ownership/end of challenge
partnerships
intellectual property (IP) and branding
accessing IP
Apple vs. Google and app development
clear terms in incentives and
co-creating brands and
confidentiality and employment agreements
confidentiality to communication strategy
leaked information and
legal departments for
participants, trusting with
protecting IP
ships vs. castles mentalities
Intellectual Property Owners Association (IPO)
interactive crowdstorming patterns
in community management
in recruiting
internal talent. See employees; recruiting
Internet tools. See online spaces and communities; social media networks
investments
for access to ideas
crowdfunding
equity investments
as incentive and motivation
iPhone
iPod accessories
jargon, avoiding
jovoto
about
coalitions and partnerships
feedback, valuing and rewarding
karma points
monitoring via social feeds
online spaces for
results, revisiting
Joy, Bill (Joy’s Law)
Kaggle
Karma Cup
karma points
Kaufman, Ben
Kaushik, Avinash
key partners
Kickstarter
Kleiner Perkins Caufield & Byers
Knudstorp, Jørgen Vig
Kroc, Ray
labor, in crowdsourcing
labor marketplaces
Lafley, A. G.
Lakhani, Karim
learning experience, as incentive
legal departments, importance of
LEGO Cuusoo
about
briefing process and questions
Business Canvas Model used by
contributions, understanding
Cuusoo, origin of
idea evaluation methods
incentives and motivation used
IP access methods
online spaces for
production role in coalitions
recruiting spaces for
recruiting tactics
results, revisiting
success stories used by
LEGO Mindstorms
LEGO Minecraft
Lehrer, Jonah
LendingClub
Leonhardt, David
licensing
for access to ideas
as financial incentive
as IP access method
P&G “Connect and Develop” challenge and
LifeEdited Design Challenge
about
briefing process and questions
coalitions and partnerships
contributions, understanding
feedback, valuing and rewarding
Hill, Graham
idea evaluation methods
incentives and motivation used
online spaces for
recruiting tactics
Lindbergh, Charles
LinkedIn
as recruiting space
recruiting via
responses to content on
links, development of
Lithium
Local Motors
about
coalitions and partnerships
community management
contributions, understand
Forge online collaboration environment
Rally Fighter challenge
results, revisiting
Rogers, John
M&A, as IP access method
Malone, Thomas W.
market size, idea evaluation and
Mars rovers
mastery, as motivator
McAfee, Andrew
McEwen, Rob
McKinsey & Company
measurable evaluation criteria
Mechanical Turk
MechoShade
media partners
membership, community management and
meta
about
Crowdstorming Lifecycle in
debate, supporting
ideas, proposing and listening to
revisiting results
metrics and end results, revisiting
Metropolitan Transport Authority (MTA), NYC
Michaelis, Andreas
Microsoft
Microsoft Yammer
microtasks
Mindstorms
Minecraft
MIT
MIT Cup Summit initiative
MIT Sloan Management Review
money, as incentive
monitoring
in community management
feedback and voting
online spaces and communities for
participant contributions
social feeds for
social media networks for
motivation. See incentives and motivation
Motorola Mobility
Mutopo
narrative and storytelling
NASA
NASDAQ
nesting
Netflix/Netflix Prize
networks, in crowdsourcing
“New Urban Mechanics” initiative
New York City
New York Times
Nickell, Jake
Nielsen
Nokia
Obama, Barack
oDesk
Olympic competitions
1–9–90 rule
online spaces and communities
building or joining
characteristics of
coalitions and partnerships for
communities, as recruiting source
evaluating and optimizing
existing communities
for monitoring
permissions to participate in
proprietary infrastructure for
for recruiting
as recruiting sources
value exchange in
open calls
Open Innovation (Chesbrough)
open questions
open source software
at Apple and Google
at GE
at Goldcorp
for support
Oppenheim, Bobby
organizational processes. See community management; decision-making approaches
Osborn, Alex
Osterwalder, Alexander
Ostrom, Elinor
Outcomes
focus on
crowdstorming outcomes
See also community management
outside talent
for Apple and Google app development
at Goldcorp
incentives and motivation for
recruiting
using
Owyang, Jeremiah
participant contributions
compensation and contributions, connecting
feedback, valuing and rewarding
financial value, assigning to
learning from changes in
monitoring and measuring
support for participants and
understanding, importance of
value exchange in
valuing
visibility for participants in
Wikipedia and measuring of
participant journey, recruiting and
participation, in participant journey
participation patterns
partner relationships. See coalitions and partnerships
pass along value
peer reviews, for idea evaluation
Penguin and the Leviathan, The (Benkler)
Peretti, Jonah
Petersen, Søren
P&G
briefing process and questions
“Connect and Develop” challenge
Futureworks site
idea generation and evaluation methods
IP access and protection methods
IP ownership rankings
Lafley, A. G.
online spaces for
recruiting tactics
results, revisiting
success stories used by
Swiffer Duster
Phillips, Jeffrey
Phillips, Peter L.
Pink, Daniel
Pivot Power adapter challenge
playful experience, as incentive
Plotwatt
popularity contests, for idea evaluation
Popular Science Brilliant 10 list
Power of the Pull, The (Hagel and Brown)
presidential elections, crowdsourcing in
prizes, as incentive
problem solving. See briefs and calls to action; idea generation and access
production partners
Programming Collective Intelligence (Segaran)
public, as recruiting source
PunBB
purpose, as motivator
questions, asking. See briefs and calls to action
Quirky
about
coalitions and partnerships
community management
contributions, assigning financial value to
idea generation and evaluation methods
incentives and motivation used
online spaces for
Pivot Power adapter challenge
production partners for
recruiting spaces for
recruiting tactics
results, revisiting
Radian6
Rally Fighter challenge
records, tracking
recruiting
collaboration patterns in
community partners
domain experts for
for employees
for external communities and the public
integration patterns in
media partners and
1–9–90 rule
online spaces and communities for
open calls for
participant journey and
search patterns in
for specific crowds
for supporting roles
talent, finding
via social media networks
Red Balloon Challenge
Red Dot design award
Red Lake Mine, Ontario
relationship building. See coalitions and partnerships
Relentless Innovation (Phillips)
Research in Motion
Resource Furniture
resources, defined
resource sharing. See coalitions and partnerships; community management
revenue shares, as incentive
review sites
RFPs (request for proposals)
robot cars
Rockport Capital
Rogers, Boo
Rogers, John
Roosevelt, Franklin D.
Rose, Charlie
Saleforce Work.com
Salesforce Chatter
Salesforce Radian6
Samsung
sanctions, in community management
San Diego Zoo
Santa Fe Complex
Scientific American
search patterns
collaboration patterns vs.
in community management
content value vs. contribution value
online spaces and
in recruiting
Segaran, Toby
Sequoia Capital
about
briefing process and questions
community management
idea evaluation methods
production partners for
recruiting tactics
ships vs. castles mentalities
Shirky, Clay
Skype
smartphones and app development
SMS, voting via
social experience, as incentive
social feeds, monitoring via
social media networks
community management and
consumer review sites
contribution monitoring via
Facebook
Google Plus
human connections and
LinkedIn
networks in crowdsourcing and
as online spaces and communities
paid media vs.
recruiting via
responses to content on
storytelling and content sharing on
Twitter
YouTube
social proof
“Social Side of Strategy, The” (McKinsey)
Socratic method
Soladigm
spaces. See online spaces and communities
spotters
Springwise
Square payment platform
Stanford University
Stanley (robot car)
Starbucks Betacup Challenge
about
briefing process and questions
Business Model Canvas and
coalitions and partnerships
idea evaluation methods
incentives and motivation used
intellectual property protection tactics
online spaces for
outcomes, focus on
recruiting tactics
voting options used
Star Trek (TV show)
storytelling
in calls to action
jargon in, avoiding
success stories, benefits of
“Street Bump Challenge”
Strida
Sturgeon, Theodore
subjective evaluation criteria
success stories, benefits of
support
conflict resolution in community management
for online spaces
for participants
supporting roles, recruiting for
sustainability. See jovoto; LifeEdited Design Challenge; Starbucks Betacup Challenge
Swartz, Aaron
Swiffer Duster
Swiss Army Knives
SWOT (strengths, weaknesses, opportunities, and threats)
tactics, in community management
talent, finding
See also recruiting
Talmud
Target
Task Rabbit
technology platforms. See online spaces and communities; social media networks
TED conferences
Tender scale application
“Theory of the Firm” (Coase)
Threadless
about
coalitions and partnerships
contributions, understanding
financial incentives used by
as financial underwriters
GAP + Threadless partnership
idea generation methods
Nickell, Jake
online spaces for
recruiting tactics
success stories used by
t-shirt design contest
Threadless Atrium
Thrun, Sebastian
track records
transparency, in incentives
TreeHugger
Tricorder challenge. See X Prize Tricorder challenge
Triple Eight
about
briefing process and questions
Business Model Canvas used by
community, focus on
helmet design contest
idea evaluation methods
idea generation methods
incentives and motivation used
IP access methods
IP protection tactics
Twitter
contribution monitoring via
as recruiting space
recruiting via
responses to content on
tyranny of ideas, notion of
United States Defense Advanced Research Project Agency. See DARPA
value exchange
in community management
delivering on promises and
in online spaces
in participant contributions
Victorinox
Victors and Spoils (V&S)
visibility, for participants
voting. See feedback and voting
Wales, Jimmy
Walmart
What’s Mine is Yours: The Rise of Collaborative Consumption (Botsman and Rogers)
Wikipedia
incentives and motivation used
participation, measuring
recruiting tactics
support, monitoring and providing
Wales, Jimmy (Wales 500)
wikis
Wilkinson, Dennis
Winsor, John
Wired magazine
Worcester Polytechnic Institute
Work.com
work experience, as incentive
Workmarket
Xerox
X Prize Tricorder challenge
about
briefing process and questions
incentives and motivation used
online spaces for
recruiting tactics
Yammer
Yelp
Your Creative Power: How to Use Your Imagination (Osborn)
YouTube
Zien, Jake
Zimride
ZipCar