Product managers build products that solve customer problems and help their company grow. They do this by following the “understand, identify, and execute” product development loop.
Part two of this book walks through this product development loop in detail. First, you need to understand the customer problem and how it relates to your company’s goals. Next, you need to identify the right products to build with your team. This step involves crafting an inspiring mission, vision, and strategy; creating a roadmap with clear OKRs (objectives and key results); and writing detailed product requirements. Finally, you need to execute efficiently with your team to ship the product. This step requires excellent project management, communication, and decision-making skills.
Let’s start by reviewing this product development loop at a high level.